Sun Safety Beyond Summer

We’ve said it before and we’ll say it again: Just because summer is over doesn’t mean that you can skip on sun protection. Don’t think that just because the peak sunbathing months are behind us that the UV threat has passed. You don’t have to be lounging on a beach towel for hours on end to suffer the ill effects of photodamage (such as hyperpigmented skin and discolorations). Even when it’s overcast outside, the UV menace still looms.

That’s why it’s important to take year-round precautions to safeguard your skin from UV exposure and prevent signs of photodamage and premature aging—or worse. Excessive and repeated sun exposure can permanently damage skin cell DNA, resulting in skin cancer. Starting with your face cream, look for a moisturizer with an SPF (sun protection factor) in the double digits; anything less won’t be of much help. Day Renewal Complex SPF 20 is an excellent choice. Not only does it help improve definition by supplementing the skin’s own collagen and elastin; it protects it from the UV-induced free radicals responsible for photo-aging.

Next, consider using a foundation with similar sun protection, like 4-in-1 Pressed Mineral Makeup SPF 15. An all-in-one mineral powder, concealer and foundation, 4-in-1 offers pür-fectly flawless coverage while adding an extra barrier from harmful UV rays. Top off your look with an SPF-infused lipstick or gloss, like our Mineral Lip Tint SPF 15, for essential sun protection in a dose of fall colour.   

Even if your time outdoors is limited, it’s better to be safe now than sorry later. A few unshielded minutes each day can add up to a life’s worth of premature damage. So as you get ready for fall, be sure to work SPF products into your daily beauty regimen wherever possible. And remember, prevention is always easier than correction.

For more ways to keep your skin looking silky-smooth, shop the complete Pür Minerals Skin Care Collection.

Award-Winning Coverage: 4-in-1 Pressed Mineral Makeup

Since 4-in-1 Pressed Mineral Makeup was recently named “Best Natural Selection” at the 2008 Allure Best of Beauty Awards, I have been getting more questions than usual about our multi-tasking cornerstone product. Not to worry, we at Pür Minerals are here to answer all of your queries about the foundation, powder and concealer with SPF 15. Read on for everything you need to know about 4-in-1 Pressed Mineral Makeup—or as we like to call it, the one minute makeup miracle.

Q: How do I choose my 4-in-1 shade?
4-in-1 is available in 10 true shades ranging from Porcelain to Deepest to suit all skin tones. To choose your shade, stop by the Pür Minerals counter at any Dillard’s or ULTA store nationwide for a complimentary colour match. Or, you can use our online Makeup Planner. You only need to answer a few questions and a shade will be recommended.

Q: What ingredients are used in the formula for 4-in-1 Pressed Mineral Makeup?
You can view the complete list of ingredients at PurMinerals.com, but rest assured that 4-in-1 well deserving of its “Best Natural Selection” title. It’s the number one form of makeup recommended by dermatologists, because it's free of fragrance, alcohol, talc, fillers, petroleum-based oils, chemical dyes, preservatives, and parabens. 4-in-1 is bound together with a little shea butter and vitamin E which help result in a velvety-smooth finish without clogging pores.

For flawless application every time, follow these Pür Tips:

• 4-in-1 Pressed Mineral Makeup is best applied using the 3D Method: Dip the brush into the foundation, Draw a few circles in the lid of the compact and then Dust onto your face.
• For maximum coverage, apply 4-in-1 with the Chisel Brush. For lighter coverage, use the Powder Brush to dust the foundation onto your face.
• For a pür-fectly flawless finish, go back over any areas that need additional spot coverage, such as blemishes, dark circles or broken capillaries, with the Utility Brush.
• Wear 4-in-1 alone, or top with one of our Pressed Mineral Blushes or Specialty Powders. For first-time users, I usually recommend the Pür-fect Starter Kit. It comes with travel sizes of 4-in-1, Mineral Glow and Universal Marble Powder in Pink. It also comes with a full-size Chisel Brush, which is the magic behind the Pür Minerals look.

Get more beauty tips from the Pür expert herself—watch Joli's 4-in-1 instructional video!

Get Ready for Fall with Our Custom Beauty Kits

Starting today, you can get our Custom Beauty Kits featuring bestselling Pür Minerals products at incredible prices! Refresh your look for fall with these must-have combinations of colour and skin care. But hurry - this offer lasts only 3 days!

1. Beautiful You Kit  ONLY $59.95
Add these beauty essentials to your fall makeup bag

-4-in-1 Pressed Mineral Makeup
-Universal l Marble Powder - Bronze
-Day Renewal Complex SPF 20
-Pressed Mineral Eye Shadow - White Opal
-Powder Brush
-Mineral Brow Perfection & Brow Brush

2. Pür-ly Radiant Kit  ONLY $42.50
Look flawless this season with these customer favorites

-4-in-1 Pressed Mineral Makeup Split Pan
-Chisel Brush
-Pür Radiance Mineral Powder
-Revitalizing Facial Wash Deluxe 16 oz. Size

Colour Pür-fection Kit  ONLY $32.50
Create a soft, romantic glow with this passionate colour bouquet

-Mineral Blush - Diamond Rose
-Mineral Shea Butter Lipstick - Frosted Tilasite
-Lip Defining Pencil - Pink Gypsum
-Mineral Brow Perfection
-Eyebrow Brush

Pür Conditioning Kit ONLY $54.00
Treat yourself to a silky-smooth complexion

-Mineral Moisture Complex
-Skin Perfecting Serum                                                          
-Mineral Lip Revival                                                                               
-Mineral Line Control

Pür Minerals Video Tutorial For Brown Eyes

Makeup by RenRen has posted a great video tutorial for brown eyes using Pür Minerals products:

Here are the products she used:

Face:
- 4-in-1 Pressed Mineral Makeup Foundation With SPF 15
- Colour Correcting Foundation Primer in Peach
- Mineral Glow & Mineral Light Powder Split Pan Compact
- Pressed Mineral Blush - Plum Adamite

Eyes:
- 3-in-1 Universal Mineral Makeup Pencil - Natural
- Pür Beauty in Numbers Eye Palette

Lips:
- Pout Plumping Lip Gloss - Neolite Sunset

Introducing New Pür Customer Profiles

Get to know your fellow Pür Minerals fans with our NEW Customer Profile feature and get helpful tips from customers with skin issues, tone and color just like yours!

Get to Know Darlene O.

Pür Nickname: deediva
Location: Athens, GA
Age Group: 25-34
Skin Tone: Light
Skin Type: Combination

How did you find out about Pür Minerals?
I went to ULTA to basically start over makeup-wise. I was frustrated with that other mineral makeup brand and went looking for something new. I tried quite a few different mineral foundations then found Pür Minerals 4-in-1 Pressed Mineral Makeup and never looked back.

What are your favorite Pür Minerals products and why?
The 4-in-1, because it gives quick and full coverage without the mess, and doesn’t settle into fine lines. It also stays put for a long time; no need to touch-up. I also like Mineral Line Control. I had an appointment to get Botox and loved your foundation so much that I thought I’d try this product first. It is phenomenaI—I don’t need Botox now! This product works great. I love all of the skin care products as well. I have seen such an improvement in the tone and texture of my skin that I won’t use anything other than Pür Minerals anymore.

What do you see as the chief benefits of Pür Minerals products?
The price is easy on my wallet—especially the skin care—but mainly it’s great products with superb results. I am completely brand loyal; I use almost every product you offer.

How do Pür Minerals products differ from other makeup and skin care brands that you have used in the past?
My skin looks better than ever. I have tried many products in the past, some very expensive, but none gave me the results I was looking for until Pür. It is made of minerals so it’s natural, but unlike the other mineral products out there (and believe me I’ve tried them all), Pür gives great coverage and quality for a great price, and without any irritation.

If you'd like to be profiled on our Pür Beauty Blog, send an email to blog@purminerals.com and tell us about all the great ways you use Pür Minerals products!

Last Chance for a FREE Travel Tote & Fall Favorites!

Don't Miss Out!
Today is your LAST CHANCE to get 3 Pür Minerals fall beauty must-haves PLUS a chic, travel tote FREE with any order $50 or more.

Your Fall Gift Bag Includes:

• Triple Impact Mascara - Top off your fall look with lashes that just won't quit.
• Pür Polish - Polish skin from head to toe with this gentle exfoliating scrub.
• Pür Radiance - Light-reflecting mineral powder for a warm, healthy glow.

Hurry - Offer Ends at Midnight Tonight!

Click Here to Redeem, and promo code GIFTBAG will be automatically applied at checkout.

For more fall favorites, check out our NEW Modern Romance Collection.

Pür Minerals on CBS 46!

Last week, Pür Minerals aired on CBS 46 Atlanta during a "Fall Trends" segment in which our own Joli Baker gave a top-notch tutorial on how to get a fabulous fall look.

For those of you who missed it, click here to check out Joli's application tips featuring the latest fall beauty must-haves, including Black Amethyst Mineral Shea Butter Lipstick and Onyx Pressed Mineral Eye Shadow from our NEW Modern Romance Collection.

For more expert advice on how to create the look of fall, check out Joli's Get the Look page at PurMinerals.com.

Get 3 Fall Favorites FREE from Pür Minerals—4 Days Only!

Starting today, get 3 Pür Minerals fall beauty must-haves PLUS a chic, travel tote FREE with any order $50 or more!

Your Fall Gift Bag Includes:

• Triple Impact Mascara - Top off your fall look with lashes that just won't quit.
• Pür Polish - Polish skin from head to toe with this gentle exfoliating scrub.
• Pür Radiance - Light-reflecting mineral powder for a warm, healthy glow.

Limited Time Offer - 4 Days Only!

Click Here to Redeem, and promo code GIFTBAG will be automatically applied at checkout.

For more fall favorites, check out our NEW Modern Romance Collection.

Ask Joli: Maintaining Your Makeup

You’ve got questions, Joli Baker has answers. Read on for advice from the Pür Minerals president and get the beauty scoop—pür and simple.

Q: How often should I replace my makeup? –Vanessa, Atlanta, GA

Maintaining your makeup is a crucial part of achieving perfect looking skin. You can’t expect to get flawless coverage with beauty products that are well beyond their shelf life. Here are some basic guidelines to help keep your makeup—and your skin—in tip-top shape.

Foundation and Powder
While traditional powders and liquid foundations should be replaced after 6 months, mineral-based formulas last much longer. In fact, our 4-in-1 Pressed Mineral Makeup doesn’t expire—you’ll run out of the product before it ever goes bad! Because minerals are inert and don’t support bacterial growth, mineral makeup by Pür Minerals has a longer life span than conventional cosmetics.

Mascara
Due to the heightened sensitivity of the eyes, mascara has the shortest shelf life of all beauty products: around 3 months. To get the most from your mascara, don’t pump the wand during application. This will cause excess air to get into the mascara tube, resulting in drying, clumping and an even shorter lifespan.

Lipstick and Gloss
I make sure to toss out my lipsticks and glosses after 1 or 2 years. After that, they tend to start looking dry and cakey. An odd smell is a key indicator that your lipstick has gone bad. To make your lipsticks and glosses last longer, store them in your refrigerator where the cold temperature will help keep them fresh.

Pencils
Lip and eye pencils generally last up to 2 years, but discard your pencils immediately if you have used them when you have a sore or a sty. Reusing your lip and eye pencils when they’ve been exposed to germs can spread or worsen an infection.

Brushes
As long as you wash your brushes at least once a week, they should keep for several years. Not only do brushes pick up the oil and germs from your skin, but they can harbor dirt, debris and bacteria from the air. Washing your brushes with warm water and a mild cleansing agent will help keep your skin clean, healthy and clear.

Do you have a beauty question for Joli that you would like to see answered here? Leave us a comment or send an email to blog@purminerals.com.

Pür Minerals September 2008 Newsletter

Fall in Love with Radiant Skin

For a smooth transition from summer to fall, follow these easy steps and get silky skin all season long.

1. Exfoliate
Sloughing off dead skin cells not only helps repair summer sun damage and encourage fresh cell growth, but also removes pore-clogging dirt, debris and oil.

Infused with aloe and citrus, Pür Polish leaves skin soft, supple and brilliantly clean. Bonus: this multi-tasking exfoliating scrub is gentle enough to polish your face and body.

2. Moisturize
With dry air comes dry skin, so lather up your arms, legs, feet, hands and neck regularly with a conditioning body cream. Choose an organic formula that’s free of skin-drying parabens and formaldehyde.

Pür Body Butter locks in moisture with refreshing, natural emollients shea butter and sunflower oil, leaving skin glossy—never greasy.

3. Perfect
Fine lines and wrinkles tend to pop up with the onset of cold weather. Use a collagen-stimulating serum to help increase cell turnover for healthier, more youthful looking skin.

Skin Perfecting Serum gets skin into shape with Dermox™ SRC, an anti-aging, antioxidant blend of sweet pea extract, bamboo silica and glucosamine.

4. Protect
Just because summer is over doesn’t mean you can skip on the sun protection. Use makeup and skin care products with SPF 15 or higher to shield your skin from the elements.

Keep your complexion looking lovely for fall with essential SPF protection:

• 4-in-1 Pressed Mineral Makeup – lightweight foundation, powder and concealer with SPF 15
• Day Renewal Complex SPF 20 – revitalizing daily moisturizer loaded with vitamins A, C and E
• Mineral Lip Tint SPF 15 – hydrating lipstick with mango seed extract and cocoa butter

From the Expert:
“Temperature changes between seasons can take a toll on skin. Take the time to exfoliate and condition in preparation for the cooler, dryer months of fall, and your skin will thank you for seasons to come.”
Joli Baker, President, Pür Minerals

More Tips for Radiant Fall Skin:
Complement your fall skin care regimen with naturally luminous colour. Known as “the look of love in a compact,” Pür Radiance mineral powder has the ability to shift in light, imparting a warm, healthy glow to skin.

For expert makeup and skin care advice, sign up for the FREE Pür Minerals monthly E-Newsletter!