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January 2009

Stop Seeing Red

Shutterstock_2825964 Are you plagued by inflammatory skin conditions such as acne, rosacea and hypersensitivity? Check out our Pür Minerals expert beauty advice to this Pür fan to help get the red out!

Q: I am wondering what products you suggest for Rosacea skin. I currently use your 4-in-1 Pressed Mineral Makeup and I love it. Are there any other products that would be as gentle? I am also sensitive to scents.

We are thrilled you love our 4-in-1 foundation! All of our makeup is great for those with rosacea. We do not add fragrance to our powders. However, the Universal Marble Powders may not work for you as initially they have an earthy scent. The scent dissipates with use.

As for skin care, our products have mild natural fragrances. With rosacea, it’s important to keep the skin hydrated and protected from the sun. Harsh chemicals will exacerbate the problem as will harsh exfoliating products. A good basic skin care regimen is Revitalizing Facial Wash, Skin Perfecting Serum and Mineral Moisture Complex.

Revitalizing Facial Wash completely removes makeup without stripping skin of its natural oils. It does have a very light citrus scent. Skin Perfecting Serum also has a slight citrus scent, but both products are free of chemical dyes and safe for all skin types. Skin Perfecting Serum has anti-aging benefits, increases hydration and provides gentle natural exfoliation with glucosamine, which is one of the most gentle skin exfoliating ingredients available. Mineral Moisture Complex not only moisturizes but has wonderful anti-aging benefits as well.

These three products are all available in travel sizes in our Let’s Get Started skin care kit. You also may want to consider Day Renewal Complex SPF 20 as a daytime moisturizer to protect your sensitive skin. Like all products at Pür Minerals, all of these products contain high-quality natural ingredients, making them safe for even the most sensitive skin.

Mane Squeeze

Shutterstock_975403 It’s almost funny: the more our fascination with natural beauty products grows, the more benefits we seem to “discover,” as if artificial chemicals and additives have plagued us from the very start. The homegrown ingredients and remedies we once considered “traditional” have since become par for the course in this brave, new, chemical-free world. Who ever thought that treating something as natural as say, hair, with natural products would be so beneficial?

While certainly a long time coming, this natural renaissance couldn’t have happened at a better time. Thanks to advances in product development, not only are we able to recreate many of the tried-and-true formulas of our past; we’re able to improve upon them, separating the best elements from the chaff. (Read: this is not your grandmother’s hair care.)

The following are standouts in the natural field. With ingredients that once touched soil and formulas created for action, not increased shelf life, these products combine the best that science and nature have to offer:

DAMAGE REMEDY INTENSIVE RESTRUCTURING TREATMENT by Aveda
Whether from too many treatments, too much sun or too much abuse, damaged hair can turn even the best ‘do into a don’t. Enter Aveda’s Damage Remedy Intensive Restructuring Treatment. With certified organic Quinoa protein and jojoba oil, this targeted repair formula can bring the most traumatized tresses back from the dead.

PÜR BALM by Pür MineralsPurBalm
While we’re on the subject of damaged hair, let’s talk about split ends. Unsightly and uncooperative, once they start, they won’t stop until your next trim. In the meantime, get a grip on those loose locks with Pür Minerals Pür Balm, a vitamin-rich blend of natural oils and botanicals that provides the perfect “quick fix” between salon visits.

GINGER SOYMILK HAIR WASH by Hamadi Beauty
This is five-star hotel shampoo (really, it is). Praised by eco-minded celebs and socialites, Hamadi’s completely biodegradable (that’s right) concoction takes natural beauty to the next level. With 100% organic essential oils and extracts—and absolutely no artificial additives—this daily wash will leave hair lustrous while leaving nothing behind for Mother Earth.

2008 Fashion Faux Pas

Shutterstock_13902835 Now that we’re well into 2009, we can look back at the plethora of styles to grace the runways last year and reflect, “What was I thinking?” From the intensely unflattering to the inexplicably bizarre, here are the worst fashion trends of 2008:

Fannypacks
I’m all for certain 80s styles making a retro comeback in the 21st century, but certain trends need to stay put in their respective decades. Case in point: fannypacks. It doesn’t matter if it’s monogrammed Gucci print or Coach leather, nobody should be rocking this look post-1988.

Gladiator Sandals
In their milder forms, these sandals are indeed chic. Wrap-around straps in metallic hues are flirty, summery and fun; however, over-the-top versions that reach nearly knee-high are just that—over the top.

High-Waisted Jeans
A high waist looks lovely on an a-line skirt or a pair of tailored pants, but high-waisted demin should be stricken from the fashion records. This trend is unflattering on even the most attractive of women.

Leggings
This 80s staple resurfaced around 2005 (thanks to trendsetting Sienna Miller) and has been wearing out its welcome ever since. It’s time for leggings to go back to the Debbie Gibson video from where they came—tight lycra that cuts you off somewhere between the calf and ankle is not a good thing.

FREE Beauty Treats from Pür Minerals!

Tiered_offer_3 Starting today, you can cozy up to these FREE, full-size winter wonders with a minimum purchase at PurMinerals.com.

 

Spend $35
Get a FREE Pür Body Butter
$21.50 VALUE! 
Enter code FreeGift1 at checkout.

Spend $50
Get a FREE Pür Body Butter + Triple Impact Mascara (+ FREE SHIPPING)
$39.00 VALUE!
Enter code FreeGift2 at checkout.

Spend $75
Get a FFREE Pür Body Butter + Triple Impact Mascara + Mineral Moisture Complex (+ FREE SHIPPING)
$ 73.50 VALUE

Enjoy FREE Standard Shipping on all orders $50 or more! For more must-have winter beauty essentials, shop colour and skin care at PurMinerals.com!

Offer valid through 2/2/09 at PurMinerals.com, or while supplies last. This offer cannot be combined with any other Pür Minerals offer or promotion. Not valid on prior purchases. Pür Minerals reserves the right to discontinue or modify this offer at any time.

Pür Minerals: Where we've been spotted around the web!

Well, we've certainly had a fantastic start to the New Year these past few weeks!
Several lovely beauty bloggers highlighted Pür products as their top picks for 2008 and new must-haves for 2009:

A few others tried Pür out for the first time and had plenty to say:

Haven't tried Pür Minerals as yet? What are you waiting for?

Hello, Lovely

Maximum-Coverage-Brush Meet the NEW Maximum Coverage Brush!

Pür Minerals presents the latest (and possibly greatest) addition to its Pür Professional Brush series. The NEW Maximum Coverage Brush is a firm, flat brush designed for expert concealing and superior coverage of those hard-to-reach areas. And like all Pür Professional Brushes, this beauty is made of all-natural, cruelty-free goat, sable and pony hair.

So, why do you need it?

This small wonder gives skin a flawless, airbrushed effect, providing maximum coverage with minimum effort. Tackle dark under eye circles, discolorations, blemishes and broken capillaries and uneven skin tone with one must-have beauty tool.

How to use it:

The Maximum Coverage Brush is ideal for use with our bestselling Colour Correcting Primers in Peach and Green. Just squeeze a dime-sized drop of the foundation primer onto the brush and sweep evenly over skin, focusing on problem areas. With its top-notch concealing capabilities, It's also great for precise application of the award-winning 4-in-1 Pressed Mineral Makeup.

Shop high-quality mineral makeup and skin care to go along with your Maximum Coverage Brush at PurMinerals.com.

Pür Minerals January 2009 Newsletter

Shutterstock_1637876 Bye Bye, Dry Winter Skin

Shed your winter woes with these pure and simple beauty solutions for enviably smooth skin all season long.

Problem: Dull, Dry Skin 
Pür Solution: Exfoliation is crucial during the cooler, drier months. Gently sloughing off dead skin cells will help encourage fresh cell growth and restore skin’s youthful radiance.

Pür Polish harnesses the natural hydrating and exfoliating properties of lavender and citrus oils to renew skin with an effective, all-over formula that’s mild enough for the face and body.

Problem: Weathered ComplexionMineralMoistureComplex
Pür Solution: Rejuvenate dry, stressed skin with a daily dose of moisture. Look for facial cream rich in vitamin C and antioxidants to help repair damage and protect skin from the elements.  

With a host of clinically tested ingredients, Mineral Moisture Complex stimulates collagen synthesis and replenishes the dermal matrix to improve skin’s tone and texture in as little as 10 days.

PurBalm Problem: Rough Patches & Chapped Lips
Pür Solution: Sensitive lips, hands and feet are often the first to suffer from the harsh, winter weather. Soothe chapped, cracked or flaking skin with a multi-tasking, moisturizing balm.

A healing quick fix for rough patches from head to toe, Pür Balm conditions dry lips, cuticles, elbows and heels with shea butter, essential oils and botanical extracts.

Pür Tip: Before stepping outside, dab a thin layer around the eye area to shield delicate skin from the cold and wind.

Problem: Dehydrated Skin & HairMineralMist
Pür Solution: With less humidity in the air, hair and skin are less likely to retain moisture. A misting spray is a great way to rehydrate and transport vital nutrients to cells.

Infused with over 70 vitamins, minerals and amino acids, Fulvic Mineral Mist binds moisture to skin, providing intense nourishment for the face, body and hair.

Pür Tip:
Use Fulvic Mineral Mist to set and refresh your makeup. Spritz throughout the day to perk up your complexion and give skin a healthy glow.

Joli-Professional_2008

From the Expert

“Winter skin care is all about healthy hydration. Moisturize daily, use a gentle exfoliator 1–3 times weekly and most importantly, remember to wear sunscreen to help combat seasonal dryness.” Joli Baker, President, Pür Minerals

For expert makeup and skin care advice, sign up for the FREE Pür Minerals monthly E-Newsletter!

Pür Employee Favorites

Pur-Glamour We’ve polled our own fabulous Pür Minerals employees to find out their absolute must-have, stranded-on-an-island-and-can’t-live-without products. Check out our top Pür picks and why we love them so much. 

Colour Colour Correcting Primer in Peach
This foundation primer covers up the dark circles under my eyes and evens out my skin tone in a flash. If I’m running out and don’t have time to put a full face of makeup on, I’ll just pop the primer on and go! It’s that good.
- Vanessa, Art Director

Mineral Glow
Where do I start? It gives you a glow like no other. You can dust it all over your face and never have to worry about getting that “orange” look that some bronzers leave. I also love, love, love our 4-in-1 foundation. It looks natural and feels so light. I especially love using it as a concealer.
-Brook, Manager of Live Shopping

Pout Plumping Lip Gloss
I love the Golden Calcite lip gloss. It smells so nice and natural, and the colour complements pretty much every skin tone.
-Johanna, Graphic Designer

Pür Body Butter
I’m in love with this moisturizer because it goes on super smooth, lasts forever and keeps my heels soft, especially when I don’t have the time (or budget!) for a pedi.
-Nalini, Online Marketing Manager

Eye Defining Pencil w/ Smudger
I don’t know what I’d do without these eye pencils! My favorite shade is Polished Stone for a classic, everyday look, and Midnight Sapphire or Peridot for a more dramatic punch of colour. The smudger makes creating chic, smoky eyes so quick and easy.
-Melissa, Communications Specialist

Winter Fragrance Guide

Shutterstock_23159197 Whether you’re cozying up to a crackling fire with that special someone or bundling up to hit the town, a sultry perfume is a sure-fire way to heat up those cold winter nights. Here are a few of our Pür Minerals beauty experts’ favorite winter scents. 

Ralph Lauren Notorious
Glamorous, daring and positively sexy, this scent provides the perfect accessory to any winter wardrobe. The fragrance is an intriguing mix of sugar and spice with decadent notes of dark chocolate, deep black currant and patchouli musk.

The One by Dolce and Gabbana
Touted by D&G as the perfect representation of lavish style, classic shapes, and the essence of luxury, this perfume is for the ultimate diva—a woman who wants to make a statement. Powerful without being overpowering, The One is a warm, asian floral scent that imparts a soft, lingering sweetness.

J’Adore Dior
Contemporary, sensual and feminine, this scent achieves a perfect balance of sweetness and strength. Mandarin, ivy leaves, red orchids, white roses, violets, plum, amaranth wood and blackberry musk delight the senses in a bouquet of organic and floral notes.

Prada Infusion d’Iris
This traditional yet modern perfume was inspired by the ancient infusion process of drawing fragrant notes from the root of the iris plant. The scent is fresh and classic with fruity notes of mandarin and orange blossom layered with deeper incense and cedarwood.

Get a Grip on Global Warming

Hairdryer From hybrid cars to energy-saving light bulbs, the “green” movement is coming home in a big way. For those wishing to cut back even more on their carbon footprint (and their electricity bill), Beverly Hills-based Barbar Artist, Inc. suggests starting at the top…of your head.

Creators of the ECO 8000 blow dryer, Barbar’s über-efficient styling tool not only cuts energy consumption to a miserly 1000 watts (600-800 watts less than conventional dryers), but also cuts drying time in half. How did they do it? By replacing the standard, wattage-hungry heating coils with a more conservative ceramic block. Powered by a high performance AC motor, this innovative system envelops tresses in “clean heat,” minimizing hair damage and exposure to harmful EMF radiation. (Whereas most hair dryers emit 200-400 mG of radiation—more than a microwave—the ECO 8000 emits a paltry 1.9 mG.)

With so many benefits, it’s easy to see Barbar’s trendsetting tool setting the standard in the years to come. Its ergonomic design (check out the thumb-savvy side buttons) and eco-friendly ethos have already made it a darling of the fashion press and an up-and-coming star in Hollywood’s green scene. For more on this head-turning, mini-watt marvel, check out Barbar’s website.

Shop natural, mineral-based makeup and skin care at PurMinerals.com!