Makeup Tips for Dark Skin

The key to applying makeup to very tan or dark skin tones is to play with matte and shiny colour to highlight certain features and play down others. Here are a few simple beauty tips from Pür Minerals to help you create a gorgeous look in minutes.

FACE
Avoid using liquid foundations and oil-based powders, which can make your face appear shiny. Instead, use a pressed formula foundation in a shade that matches your skin tone to help give your complexion that flawless, matte look. 4-in-1 Pressed Mineral Makeup—Pür Minerals oil-free foundation, powder and concealer with SPF 15—provides maximum coverage and a smooth, even skin tone in 10 colour-correct shades. Click here to determine your 4-in-1 shade.

CHEEKS
Highlight cheekbones with a blush in rich, earthy tones like mauve or dusty pink. Designed to complement all skin tones, Pür Minerals new Universal Marble Powder in Spice combines pigments of cinnamon, copper and pearl works especially well with tan- to dark-complected women of color.

EYES
Eye shadows in hues of gold, bronze and burgundy are perfect for accentuating the eyes. You may also want to try softer notes of amber and rose. A little shimmer will look lovely, but steer clear of too-bright tones or pastels that will look iridescent against dark skin. For a chic, natural look, try an eyeliner pencil in a deep, brown shade, such as 3-in-1 Universal Pencil in Cocoa Topaz. This gorgeous, chocolate hue lines and defines eyes, lips and brows all in one.

LIPS
Skip the red, orange or bright pink lipsticks and glosses, they will wash you out. Nude pinks and beiges, pearl and honey tints and deep, berry shades all look great with dark skin and dark hair. Here are a few of our favorite lip colours for dark skin: Mineral Shea Butter Lipsticks in Cocoa Quartz, Black Amethyst and Bronze and Pout Plumping Lip Glosses in Pearl Crème, Copper Canyon and Golden Calcite.

Spring is in the Air

Check out these top picks for the season’s lightest and loveliest spring fragrances.

Vera Wang Look
Like Vera Wang’s fashion, this stylish, new fragrance represents a measured study in texture, color, silhouette and proportion. It’s bold and confident yet light and sparkling, a vibrant blend of mandarin, lily, freesia and jasmine balanced by rich, natural touches of oak, vanilla and patchouli.

Flora by Gucci
Gucci lovers will not be disappointed by this sophisticated floral scent. Inspired by Gucci’s iconic Flora scarf designed for Princess Grace of Monaco in 1966, this new fragrance captures that timeless Gucci style with a modern edge of power and sensuality. With top notes of citrus and peony and base notes of pink pepper and sandalwood, it’s a perfect pick for spring. 

True Religion by True Religion
Great for day or night, this refreshing, clean scent has a heart of florals, including fressia and violet leaves, woven with warm cedarwood, ambrette musk and purple plum. True religion achieves a perfect balance of sweet and tart with golden apple and pear tree blossom, hitting on all the right notes for a scent that’s airy, seductive and chic. 

Hanae Mori Magical Moon
This lush, fruity fragrance captures the magic and beauty of a romantic spring night. Notes of guava nectar, vanilla, orange flowers, pink berries, star fruit and night-blooming osmanthus captivate the senses. Both sensuous and fresh, this scent is a must for a date with that special someone. 

For more spring must-haves, shop the New Pür Rocks On Collection and PurMinerals.com.

Enter to WIN Your FREE Pür Rocks!

The highlight of the NEW Spring 09 collection from Pür Minerals, Pür Rocks are featured in the April issue of Lucky magazine, on stands now. Check out these must-have 3-dimensional micronized minerals in the "Lucky Breaks" sweepstakes for a chance to WIN your own set PLUS a Pür Minerals Blush Brush for FREE! 

To enter, log onto www.luckymag.com/breaks for a chance to win one of 535 colour and brush sets valued at $37.50.

Looking for more depth, dimension and drama this season? Visit our Get the Look page for expert beauty application tips on how to accentuate your eyes, lips and cheeks and get a stunning spring look with Pür Rocks.

Go for the Gold

For me, the start of spring brings to mind three things: warm weather, longer days and gold eye shadow. As a gilded lid enthusiast, I love the way this ultra-wearable beauty trend awakens the complexion and looks great on all skin tones. This season, turn to eye shadow shades of champagne, golden yellow and deep bronze for a sophisticated, up-to-the-minute spring look.

A Softer Smoky Eye
Just because winter is over doesn’t mean you have to ditch your favorite smoky eye look. Swap those darker hues of onyx and charcoal with rich gold and bronze shadows for a softer take on the classic smoky eye. Lighter, brighter shades of gold eye shadow are more versatile and wearable—perfect for the office or an evening out.

How to Apply Gold Eye Shadow
1. Start by creating a base with an eye primer, such as Mineral Eye Prep by Pür Minerals, to ensure flawless eye shadow application with a long-lasting look.
2. Next, use an Eye Shadow Brush to sweep a pale, shimmering yellow or taupe shade over the entire lid up to the brow bone. Pür Pick: Pressed Mineral Shadow in NEW Sunlit Gypsum
3. To create more depth and dimension, use a Crease Brush to blend a deeper, gold shade into the crease of the eye and work toward the outer corners. Pür Pick: Gold Dust Shadow
4. Follow with a lighter, sparkling gold or champagne to add highlights. Dab a tiny bit of the shadow onto the inner corners of your eye and just under the brow bone. Pür Pick: Pressed Mineral Shadow in Champagne Citrine
5. Add definition by applying a gel liner (brown shades work best with this look) to the lash line. Start at the inner corner of the eye and work your way outward with short strokes. Lightly smudge the colour to create a blended, smoky effect. Pür Pick: Pür Intensity gel eyeliner in Coffee Quartz
6. Finish the look by applying a coat of Triple Impact Mascara to lengthen, thicken and curl your lashes.

For more ways to get a sultry spring look that’s right on trend, shop the NEW Pür Rocks On Spring 09 Collection.

Spring into Shape

Springtime is almost here (and not a moment too soon), and that means sun, skin and spring fashion! Worried that a less-than-kind winter might limit your wardrobe options? Fear not! Pür’s got the answer to get your body warm weather-bound in no time. Did somebody say sun dress?

Slimming Down
The key to slimming down is cardiovascular exercise (running, cycling, jumping rope, etc.). The upside to cardio is that it can be done just about anywhere with minimal-to-no extra equipment. Whether jogging on a gym treadmill, around your neighborhood or at home in front of the TV, if the intensity is the same, the results will be the same (the only benefit of gym equipment is the ability to track your intensity).

When committing yourself to slimming down, be sure to keep your goal realistic. No amount of exercise will burn off 50 pounds by Memorial Day. Instead, aim for one to four pounds a month, and stick to it! (Keep in mind that shedding a pound (of fat) requires burning 3,500 calories (the equivalent of walking 30 miles). For a medium-sized adult trying to lose a pound a month, aim to burn at least 300 calories three times a week. To lose two pounds per month, try cutting caloric intake (dieting) by 300 calories as well.

Shaping Up
Slimming down is only half of the equation to shaping up for spring. With those pesky winter pounds on the way out, it’s time to tone up, and that means strength training (lunges, push-ups, lifting weights, etc.). While strength exercises won’t burn fat the way that cardio will, it will add lean muscle to the areas you focus on. To get that beach bod by summer, start by working your abs, thighs and biceps. When focusing on individual muscle groups, always alternate between groups to allow muscles to recover. You can also perform multi-group exercises that work out a variety of muscles all at once. If combining cardio with strength training, devote more time to strength training or alternate days of each.

Get your skin into shape this spring with the Pür Minerals Skin Care Collection.

Tune into Pür TV!

Catch Joli on HSN this month for the latest must-have products and spring beauty tips from the expert herself!

Pür Minerals will air on the following dates:
Sunday, March 15th @ 6:00pm EST
Tuesday, March 17th @ 7:00am, 5:00pm and 11:00pm EST
Wednesday, March 18th @ 12:00pm and 7:00pm EST

Don't forget to tune in!

Ask Joli: When to Replace Your Brushes

You’ve got questions, Joli Baker has answers. Read on for advice from the Pür Minerals president and get the beauty scoop—pür and simple.

Q: How often should I replace my makeup brushes? –Stephanie, Alpharetta, GA

As long as you wash your brushes at least once a week, they should keep for a very long time, around several years. Not only do brushes pick up the oil and germs from your skin, but they can harbor dirt, debris and bacteria from the air. Washing your brushes with warm water and a mild soap will help keep your skin clean, healthy and clear.

I also recommend spraying brushes with a professional makeup brush cleaner, such as Pür Minerals Sweep It Off, after each use. This will not only help remove dirt, makeup and oil, but it also prevents colour mixing to ensure smooth, even application with each use.

If your makeup brush begins to shed excessively or come loose at the handle—you can avoid this by using the correct makeup brush for the correct product and applying with a gentle, sweeping motion—then it’s probably time for a replacement piece. But you don’t have to spend a ton of money to get high-quality makeup brushes that will last a long time. Each makeup brush in my Pür Professional Brush collection is made with soft, all-natural bristles in a sturdy construction for extended durability—and at an affordable price point.

Do you have a beauty question for Joli that you would like to see answered here? Leave us a comment or send an email to blog@purminerals.com.

Pür Wins at the Shoppies!

We're thrilled to announce that Pür Minerals was recently honored as the "Favorite Makeup Line" at The Shopping Channel's 2nd Annual Shoppie Awards! The award-winning beauty brand beat out Smashbox, Bare Minerals and Laura Geller as the TSC viewers' top choice. 

Watch Joli's Acceptance Speech!

Thanks to The Shopping Channel viewers for all your support in making Pür # 1! For award-winning colour and skin care, shop PurMinerals.com.

Spring 2009 Fashion Trends

Attention all fashionistas: spring is in the air! After scouring the runways and consulting our Pür Minerals beauty experts, we’ve come up with these top picks for the most wearable spring trends of 2009.

Cold Shoulder
The one-shoulder trend is everywhere this season, from dresses to tops to swimwear. Asymmetrical shoulder-lines can turn a simple black dress into an interesting and artistic ensemble. The look is subtly sexy, too—the perfect way to show off those toned shoulders for spring.

Make a Statement
Statement jewelry is back in a big, bold way. Oversized necklaces, chunky bangles and chandelier earrings provide the perfect accent to your spring wardrobe. Look for prominent, colour-rich stones, ethnic-inspired beading and geometric shapes. And this season, designers aren’t afraid to pair the jewels with bright colours and patterns for a look that screams, the bigger the better!

On the Fringe
A carry-over from 2008s flapper chic look, fringes are fun, flirty and feminine—the perfect party attire for spring. Short fringe dresses and skirts look stunning on tall, leggy frames, while all body types look lovely in knee-length fringe styles. This look is all about movement, so don’t sacrifice quality or you’ll end up with fringe that clumps together instead of swaying and shimmying.

Geometry Rules
This spring, designers are putting the floral prints on the back burner and making way for colorblocks and geometric prints. Think Diane Von Furstenburg dresses and funky oversized totes. Whether in chic, subdued hues or vivid, head-turning brights, this look is a fresh, modern take on spring.

For more of the season’s latest trends, shop the new Pür Rocks On Spring 2009 Collection and add more depth, dimension and drama to your look.

Go Ahead, Get a Little...

Today, Pür introduces the latest (and long-awaited) addition to its NEW Pür Rocks On Collection: Get a Little self-tanning lotion.

This spring, indulge your skin with a streak-free, guilt-free bronze. Get a Little is infused with luscious ingredients including aloe vera, grape seed extract and vitamins A and E to soothe and condition skin. Bonus: This lightweight, quick-absorbing self-tanner imparts a natural, golden glow—never orange or streaky—without the smell of traditional tanning lotions. Instead, Get a Little awakens the senses with a subtle citrus scent.

Get a Little is the pür-fect solution for hydrating and brightening dull or dry skin and adding colour without the danger of UV rays. This luxurious lotion deepens the skin tone in just 1 to 3 days! What are you waiting for—go ahead, Get a Little.

PLUS Receive FREE Standard Shipping on all orders through 3.6.09! For more ways to add depth, dimension and drama to your look, check out the complete Pür Rocks On Spring 09 Collection at PurMinerals.com.

Free Shipping offer valid through 3/6/09 at PurMinerals.com. This offer cannot be combined with any other Pür Minerals offer or promotion. Not valid on prior purchases. Pür Minerals reserves the right to discontinue or modify this offer at any time.