Meet the Experts Event a Success!

Last week's Meet the Experts event at Dillard's in Perimeter Mall was a true success! Hundreds of Atlanta-area Pür fans stopped by to meet President Joli Baker and the Pür National Artistry Team and learn the tricks of the beauty trade.Event attendees watched live demonstrations and received complimentary makeovers featuring the award-winning 4-in-1  Pressed Mineral Makeup!

Click here to find a Pür Beauty Event in your town.

Check out our pics from Meet the Experts

 

Shiny v. Matte Lips

Shiny lips are truly a makeup classic. A clear or tinted gloss can give lips just the right amount of definition during the day and create the perfect pout for an evening out, especially during the summer. Glosses and balms are great for moisturizing lips as well, and many formulas now contain SPF. The key to a perfect shine is to find a gloss that looks and feels natural, never sticky or tacky. Lip gloss is a must-have beauty tool for those with thin lips. It has a natural, plumping effect that makes lips appear bigger. That being said, those with extremely full lips may want to avoid going super-shiny.

With the nude lip trend recently gracing the runways, matte is back. Matte lipsticks give lips a smooth, shine-free texture and often contain the ingredient kaolin. Matte certainly looks fashionable in a nude colour (this super-chic trend is going to be big for fall), such as Mineral Lip Tint SPF 15 in Sandy Quartz or Mineral Shea Butter Lipstick in Sheer Zircon, but those with fair skin may want to go with a pale pink to create more of a contrast between your lipstick and your skin tone. Berry-stained and red matte lips are also great for fall. Check out Mineral Shea Butter Lipstick in Black Amethyst and Red Ruby. BEWARE: If lips aren’t properly moisturized, matte lipsticks can appear dry and flaky. This can be easily avoided by using a lip treatment or lipstick that hydrates lips with conditioning ingredients, such as shea butter.

Application:

Those seeking shiny lips can apply gloss alone or over lipstick. During the day, I like to wear a peachy-pink gloss and contour my lips with a neutral liner that matches my skin tone. You can also give your gloss a little extra staying power by filling in your entire lip with lip liner and then topping it with gloss. At night, apply a clear or lightly tinted gloss over your lipstick to get a brilliant shimmer.

To get perfectly chic, perfectly matte lips, follow these steps:
1. Begin by moisturizing your lips. Using a conditioning lip cream to remove any flakes of skin and fill in lines for smooth application.
2. Next, contour your lips with a lip pencil. Begin at one corner of your top lip and follow your natural lip line to the other corner, then repeat on the bottom lip. If you’re going for nude, matte lips, use a nude liner. If you’re creating a colorful matte look, choose a shade that matches your lipstick.
3. Fill in your lip shape with the liner. This will enhance the matte appearance of your lipstick and help your lip colour stay on longer.
4. Finish off the look by applying your lipstick. Use a lip makeup brush for application so as not to disturb the liner.      

To get a gorgeous shine or a matte finish, view the Lip Collection at PürMinerals.com. 

Atlanta Area Beauty Event This Saturday!

To all of you Atlanta area Pür fans, we'd like to extend an invitation to attend our Meet the Experts Beauty Event this Saturday, July 25th at Dillard's Perimeter Mall. 10am - 5pm.

Join us for this exclusive event and get beauty tips from the pros. Meet Pür Minerals President Joli Baker and learn how to get the most out of your makeup. 

Come for a complimentary makeover featuring the award-winning 4-in-1  Pressed Mineral Makeup! PLUS, get a FREE GIFT with minimum purchase and FREE SAMPLE with every makeover. Call now to book your makeover appointment: 678.320.9140

Dillard's Perimeter Mall, 4500 Ashford Dunwoody Road, Atlanta, GA 30346

Your Best Brows Ever

One thing every woman needs is great brows. Unfortunately, not all of us are born with a perfect arch. Here are a few tips from our Pür Minerals eyebrow aficionados to help you achieve brow pür-fection. Get grooming, ladies.

A Plucky Move
Tweezing your eyebrows can change your whole look. Hence, this tiny but powerful beauty tool should not be abused. Use a pair of tweezers with a slanted edge; a pointy tip is more likely to poke the skin and leave a mark. Your brows should be even with the inner corner of your eye and extend to the outer corner. When plucking, tweeze only the stray hairs below your arch. Digging into the middle of the arch will lead to a frenzy of overplucking resulting in thin or misshapen brows. Pencil-thin arches tend to age us and make the face look heavier.

Shape Up
Begin by combing the hairs into place with a brow brush. You can use a brow shaping wax to help sculpt your for a clean, well-defined look. Next, apply a brow defining pencil or a brow powder to help fill in sparse areas. The key is to create a natural frame for the eye. Our Mineral Brow Perfection consists of a shaping wax and micronized mineral brow powder that mimics the natural highlights found in your hair, so you never get that fake, drawn-on look.

Finally, enhance your beautiful arches with luminous eye shadow and volumizing mascara for a super-smokin’ eye look.  Shop the complete Pür Minerals Eye Collection!

Ingredient Close-Up: Aloe Vera

Revered for centuries for its skin-soothing and healing properties, aloe vera is among the world’s oldest medicines. Known as the “lily of the desert” and the “plant of immortality,” records of the succulent plant have been traced back as far as the 16th century BCE. Cleopatra is said to have used the plant’s juicy gel to condition her skin and both the Greeks and the Romans committed it to their standard pharmacopeias. Today, the venerated botanical is a staple of cosmetic, cosmeceutical and even dietary formulas. Thanks to modern science, we’ve uncovered many of the dynamics behind this miracle plant.

Check out these aloe-infused Pür Minerals makeup and skin care products for supple, silky-smooth skin:
Mineral Shea Butter Lipstick
Mineral Melt
Pür Polish
Revitalizing Facial Wash
Mineral Moisture Infusion

Aloe Vera as a Skin Soother
Originally used to treat burns and wounds, much of aloe vera’s soothing nature comes from its physical rather than chemical makeup. Applied topically, the plant’s viscous gel acts as a barrier, repelling pollutants and locking in moisture. Chemically, aloe vera is rich in polysaccharides, sterols and amino acids—biologically active compounds that target inflammation and calm the skin.

Aloe Vera and the Immune System
Increasingly popular in sun burn treatments, aloe vera helps jumpstart the body’s immune response when overwhelmed by environmental stressors. Research has shown that aloe vera can actually reverse the immune suppression caused by UV overexposure. Additionally, studies suggest an antibacterial, antifungal dimension to this amazing plant.

Aloe Vera and other Ingredients
Because of its gelatinous texture and receptive makeup, aloe vera is an ideal cosmetic and skin care base. Interacting positively with most topical ingredients, aloe gel acts as a conductor, trapping ingredients close to the skin’s surface and creating a moist internal environment conducive to cellular activity.

Save on Summer Skin Solutions

Starting Today, Get a FREE Under Control OR Fulvic Mineral Mist with Any Order $35+

Choose the treatment for your skin type:

Oily Summer Skin
Quick Fix: Regulate oil production and eliminate excess shine with Under Control mattifying gel. Keeps skin flawlessly matte and shine-free for hours!
Enter code OILY at checkout.

Dry Summer Skin
Quick Fix: Hydrate and rejuvenate your complexion with a refreshing spritz of Fulvic Mineral Mist. Can also be used to set and makeup and de-frizz hair!
Enter code DRY at checkout.

Valid through 7/24/09 at PurMinerals.com, or while supplies last. This offer cannot be combined with any other Pür Minerals offer or promotion. Not valid on prior purchases. Pür Minerals reserves the right to discontinue or modify this offer at any time.

Look Great on the Go: Summer Travel Tips

Just like summer colour, your summer travel bag should be light and stress-free. You can avoid bringing your entire makeup collection with you by packing a few essential, multi-purpose beauty products. Check out these travel-friendly makeup and skin care must-haves for flawless skin on your summer vacation.

Small Wonders
Make your summer beauty bag a little bit lighter with mini compacts. Keep these slightly smaller versions of your favorite Pür Minerals products in your travel bag or purse and touch up as needed. The Pür Perfection Starter Kit contains travel sizes of our best-selling products all in one perfectly packaged and portable kit: 4-in-1 Pressed Mineral Makeup; Mineral Glow; Universal Marble Powder in Pink; and the Chisel Brush. These miniature must-haves are also sold in individual travel sizes.

Brush Up on Beauty
To travel with ease and get expert makeup application, look for a lightweight, versatile set of brushes that can be used on the eyes, lips and cheeks. Convenient and easy to carry, the Travel Makeup Brush Set is a collection of three professional-grade blush, eye shadow and lip-enhancing brushes enclosed in a chic travel pouch.

Get a Little Cleanser to Go a Long Way
Refreshing and hassle-free, travel-sized facial cleansers are the ideal vacation companion for your complexion. Look for a gentle formula that removes both makeup and dirt without drying skin out. Available in a 1 oz. tube as part of the Let’s Get Started daily skin care trio, Revitalizing Facial Wash effectively removes bacteria and stubborn makeup while conditioning skin with soothing lavender and aloe vera to completely refresh skin on the go.

Banish Your Blemishes

Whether you're 15 or 50, you can probably relate to the pain and discomfort of acne. Zits, blackheads pimples—call them what you will—we’ve all had our run-ins with this obnoxious skin condition. While there are plenty of medical treatments available, there are also steps that you can take on your own to improve your complexion. Here are a few simple acne treatment tips that will help put your skin at ease.

Don’t Pick!

Picking at pimples and blemishes will only make them worse. Popping and squeezing increases inflammation, worsening the appearance of acne. More importantly, it can spread bacteria, resulting in further breakouts. So resist the urge to pop and spare yourself the added damage.

Gently Cleanse

Don’t scrub and pummel your face with harsh ingredients that can aggravate acneic skin. Attempting to dry out your complexion will lead to rough, flaky skin and clogged pores. Instead, wash your face with a mild cleanser twice daily and pat dry. Try an oil-free daily moisturizer to keep skin hydrated without clogging pores.

Avoid Too Much Sun

While many people may think that a tan helps clear up your skin, it’s only a temporary fix. The sun may mask your acne for a short time, but it can also dry skin out and lead to further irritation and breakouts. Additionally, many medical acne treatments increase the skin’s sensitivity to UV rays, so overexposure can actually worsen your complexion and reverse the effects of your medicine.  Use a daily moisturizer or foundation with SPF 15.

Choose Your  Makeup Wisely
Always read labels. If your makeup products contain harsh chemicals or petroleum-based oils, then they will most likely clog your pores and induce breakouts. Look for a noncomedogenic, or oil-free, foundation to let your skin breathe. Dermatologists generally recommend mineral makeup formulas, because they don’t contain irritants found in traditional cosmetics.

Free of all known irritants and dermatologist-recommended, mineral makeup by Pür Minerals provides flawless coverage that won’t clog pores. To further soothe acneic skin, view the complete line of skin care treatments.

Pür Minerals July 2009 Newsletter

Play it Cool
Nothing can ruin your summer fun quite like melting makeup and dehydrated skin. As temperatures creep toward triple digits, all thoughts turn to staying cool. From thirst-quenching skin care to smudge-proof, budge-proof makeup, these beat-the-heat beauty tips will help keep you looking fresh and pretty all summer long.

Shine Control
With sweat glands working overtime, many women suffer from shiny, oily skin and breakouts during the warmer months. Forget the blotting papers—get to the root of the problem and stave off oil slicks with a mattifying gel. Skin mattifiers are designed to regulate oil production and eliminate excess shine with astringent (pore-closing) properties. Those with especially oily or acne-prone skin can also try a pore minimizing serum, such as See No More, to reduce pore size and impart a silky-smooth, shine-free finish.

Waterproof It
When it comes to beach and pool season, waterproof (which also means sweat-proof) makeup is a must. Waterproof eye makeup has come a long way since the days of crumbling, flaking formulas. Today’s products glide on easily and resist bleeding, fading and smudging for stay-all-day colour. You can easily avoid slipping, sliding eyeliner and those dreaded raccoon eyes with waterproof eye pencils and mascara. To further stay-proof your eye makeup, use an eyelid primer such as Mineral Eye Prep. Acting like Velcro for your eye shadow, this long-lasting formula creates a base for shadow to cling to and minimizes creasing for maximum wearability.

Stay Hydrated
Moisturizer is an essential part of your summer survival kit. UV rays have a drying effect on skin, so it’s crucial to replenish lost nutrients with a vitamin-rich day cream. For the ultimate in supple summer skin, choose a daily moisturizer with SPF to protect and condition at once. If oily skin is an issue, opt for an oil-free formula like Mineral Moisture Infusion. This oil-free moisture blast contains aloe and humectants that actually pull moisture from the air to quench skin’s thirst. Stay hydrated throughout the day with a misting spray. Packed with minerals and amino acids, Fulvic Mineral Mist refreshes and binds moisture to skin and hair. Bonus: this intense hydrator also sets makeup and fights frizz.

Prime Time Beauty
Foundation primers only take a few seconds to apply, but they hold makeup in place for hours—not to mention even out skin tone and diminish imperfections for a flawless, airbrushed complexion.

Get a FREE Colour Correcting Primer in Peach or Green with any purchase of $35 or more! $29.50 Value

Choose Peach to neutralize age spots, dark circles and freckles, or Green to minimize acne, rosacea and redness. Enter code PEACH at checkout or GREEN at checkout. Hurry offer ends tonight!

Ask the Expert
“The increased heat and humidity during the summer months can pose a challenge to your beauty routine. It’s important to let your skin breathe. Wear natural, lightweight makeup that’s free of petroleum-based oils, which can lead to clogged pores, shiny skin and breakouts. Most importantly, don’t leave the house without a minimum of SPF 15.” Joli Baker, Pür Minerals President

More Ways to Keep Cool
1. Invest in a chic, floppy beach hat. Not only do oversized straw hats look stylish this season, but they’re a great way to shield skin from the bright sunshine.
2. Bronzer isn’t just for your face. To help absorb excess moisture (i.e. sweat) and give skin a sun-kissed glow, lightly dust a bronzing powder over your arms, legs and décolleté.

For expert makeup and skin care advice, sign up for the FREE Pür Minerals monthly E-Newsletter!

Get a Whiter, Brighter, Beautiful Smile

So, you’ve got your favorite lipstick, liner and gloss all picked out—what’s not to smile about? Well, if those pearly whites aren’t as bright as you would like them to be, you might be less inclined to open up. Don’t let a spotty smile drag down your look. Read on for tips and tricks on how to get that sparkle back and keep stains at bay.

Cut Back on Dark, Sugary and Acidic Drinks
If a beverage can stain carpet there’s a good chance it can do the same to your teeth. Coffee, black tea, soft drinks and red wine can easily leave there mark if regularly consumed. Worse still, if highly acidic or loaded with sugar, such drinks can wreak havoc on tooth enamel. However, for those who enjoy green or white tea, there is a silver lining. These teas contain potent antioxidants called polyphenols which actually help prevent plaque build-up. Polyphenols also provide exceptional free radical protection to the skin.

Get More Vitamin C and Calcium
Vitamin C is as important to oral health as it is to skin health. While most of us think of collagen in terms of skin support, this essential protein is also the main component in bones and teeth. Vitamin C plays a critical role in the production of collagen, making it a necessity for both a sparkling smile and a radiant complexion.

Calcium is an essential mineral for bone growth and strength. In addition to preventing tooth decay and strengthening the bond between tooth and jawbone, regular calcium intake (the National Institute of Health recommends 1,000 mg a day for women 19 to 50 years old and 1,200 mg for those 51 and older) becomes increasing important as we age and osteoporosis becomes a bigger risk.

The Truth About Whitening Products
We’ve all seen them at the supermarket—gels, strips, mouthwashes promising snow-blinding white teeth—but do they work? It depends on how bright you want to be. Whitening toothpastes may be able to polish a smile a shade brighter, but don’t expect much more than that. Peroxide-based whitening strips and gels are a bit more intensive and can generally restore brilliance to superficially stained teeth. For a more deeply stained set, go with professional bleaching.

Fore more ways to show off your smile, shop the PurMinerals Lip Collection.