« July 2009 | Main | September 2009 »

August 2009

Are You Misusing Your Moisturizer?

PurBodyButter We’ve all got them: tubes, pumps and jars of moisturizers. Some shuffling precariously around in handbags, threatening to burst at the next hefty jostle, others gathering dust in the back of medicine cabinets (I myself have a shoebox full tiny bottles—trophies from hotel stays that I’m sure I thought would make great on-the-go hand creams). The point is, they’re there when we need them. When it’s dry out, when we’re traveling—even at the office—we’re prepared to take on dry skin whenever, wherever it rears its ugly, chapped head.

However, I was recently surfing WebMD (a favorite pastime of mine) when I came across an article on the causes of dry skin. While most were familiar enough (dry weather and long, hot showers, for instance) one stood out for being so seemingly counter-intuitive. It suggested that all my efforts to tackle dry skin—in the car, at the office, on the town—were inherently flawed, and that the gallons of moisturizer that I had drenched upon my dry, cracked skin over the years were doing little good if any.

I had been misusing my moisturizer.

The good virtual doctor went on to explain that, like a sponge, the skin is most absorbent when already moist, and that the best time to moisturize is right after bathing, when the skin is still damp (not drenched) and the pores are opened. This traps in the moisture, allowing it to do the most good, and for a longer duration. Heeding the online health guru’s advice, I started applying my Pür Body Butter directly after showering and immediately noticed a difference. No longer am I fumbling through cluttered desk drawers and glove compartments for loose, trial-sized liquid relief. And my skin has never felt better.

For more ways to get silky-smooth skin, view the complete Skin Care Collection at PürMinerals.com.

Makeup for Your Hair Color

KSP_999_146 To find your perfect makeup palette, remember to take into account your hair color and complexion. Especially if you’ve recently changed the hue of your ‘do, hair color can be an excellent guide to help determine which makeup shades will work best for you.

BLONDES
Flaxen-haired beauties should avoid wearing too many dark colours (a little drama here and there is fine) which can appear overly harsh. Whether you’re platinum, golden or ashy blonde, soft, pastel shadows and peachy-pink blushes will help brighten up your complexion and complement your locks. In lieu of black eyeliner, opt for a deep chocolate brown shade, such as Pür Minerals Eye Defining Pencil in Chocolate Mica. Avoid nude mattes on the lips, as these can wash you out. Instead, try a luscious coral lipstick or a sheer, rosy gloss like Pout Plumping Lip Gloss in Rose Opal.

BRUNETTESKSP_826
Dark brown and black hair tends to make skin look pale, so you’ll want to stick with deep, rich hues to liven up your complexion. The envy of blondes everywhere, you can pull off ultra-glam red lips with ease. For a gorgeous everyday look, wine, burgundy or berry-stained lips look lovely with dark hair. We recommend Mineral Shea Butter Lipstick in Black Amethyst, a deep, berry tint for day or night. For the cheeks, choose a blush with blue undertones like Cherry Opal. Opaque eye shadow shades of bronze, plum and mocha will add definition to your eyes without appearing too dark.
Wendy_purple-top
REDHEADS
Complement your auburn or fiery red tresses with a warm complexion, best achieved with blushes in peach, apricot or rose with brown undertones. Peach, copper and light brown hues also work well on your lips. Try a matte lipstick or lip tint like Mineral Shea Butter Lipsticks in Crystal Peach and Rose Sandstone, or Mineral Lip Tint SPF 15 in Sandy Quartz. Red hair and green eye shadow is a classic colour-combo. Mossy green and sparkling emerald shades, such as Pressed Mineral Shadows in Moss Mesolite and True Emerald, with make eyes come alive.

Shop an array of colours for eyes, lips and cheeks at PurMinerals.com

Discover a Beautiful You

July_Video_Beautiful-You-Kit Today Only, get the Beautiful You Kit and enhance your natural beauty with 9 products for only $75 ($173 Value!)

1. 4-in-1 Pressed Mineral Makeup – choose your shade!
2. Chisel Brush – discover the magic behind the Pür look
3. Universal Marble Powder in Spice – ideal for all skin tones
4. Powder Brush – full and soft for expert application
5. Eye Defining Pencil in Onyx – waterproof eyeliner
6. Pout Plumping Lip Gloss in Spiced Barite – luscious lip shimmer
7. Lip Pencil in Natural Calcite – stay-all-day lip liner
8. Utility Brush – for small and hard-to-reach areas
9. Revitalizing Wash – soothing cleanser with lavender and aloe

Plus, get FREE Standard Shipping on this and any order $50 or more.

BEHIND-THE-SCENES BEAUTY
Watch the Beautiful You Kit video with expert application by Joli Baker, Pür Minerals President--Featured on our NEW Pür How-To page!

Valid through8/3/09 at PurMinerals.com, or while supplies last. This offer cannot be combined with any other Pür Minerals offer or promotion. Not valid on prior purchases. Pür Minerals reserves the right to discontinue or modify this offer at any time.