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October 2009

How to Get Party Pür-fect Cat Eyes

Ashley_EyeshadowApply Few eye looks are as seductive as the sultry cat eye. Whether worn alone or with a costume, this evocative eye look is total drama. In addition to the requisite tools—gel eyeliner (black), a flat eyeliner brush and mascara—you’ll need a healthy dose of confidence to own this standout party favorite.

PurIntensity Line Your Lashes
Using your eyeliner and eyeliner brush, trace your lash line from the inner corner of your eye to the outer corner, flicking the line up at the end. We recommend Pür Intensity for the precision of a liquid liner with easy gel application. Make sure you follow the lash line as closely as possible to create the proper effect. (You can also create a “path” to follow using your eye pencil. Just be sure to cover your guide line completely with your eyeliner.) Once both eyes are lined, use your brush to even out the ends.

Add Mascara
This scene-stealing look is all about drama. Play it up with a volumizing mascara like Triple Impact. Start with a light coat and curl as you comb. For high drama, try press-on lashes and embrace your inner diva!

Midnight jade Smoky or Sheer?
While the classic cat eye has typically been shadow-free, you can give it a smoky effect by contouring the crease in darker shades. Pür Pick: Pressed Mineral Shadow in Midnight Jade. “Flick” color from the outer corner of the eye (in the direction of your eyeliner) up to the brow bone to create a large, almond-shaped—truly cat-like—effect. Use a makeup brush smudger to blend the edges and apply a lighter coat to eyelids, if desired.

Get this Season's NEWEST Scene-Stealers!

Unwrap Pür Joy with New Holiday Must-Haves and Stocking Stuffers!

Holiday Must-Haves

Skin-Candy-Kit Skin Candy

Pamper someone special this holiday with this luscious, lemon-scented duo. We’ve paired our popular Pür Body Butter with the NEW Lemon Mineral Wash for a double dose of citrus goodness that's perfect for anyone on your wish list. Get both of these bath and body goodies for only $25 (a $37.50 value)!

A New Classic

5-Piece-Brush-Set-Lucite Our 5-Piece Brush Collection gets a make-over for the holidays! This NEW collection is enhanced with clear Lucite handles and arrives in a stylishly quilted, chocolate brown cosmetics case. As always, our brushes are all-natural and cruelty-free. Kit includes the Powder Brush, Blush Brush, Utility Brush, Eye Shadow Brush and Lip Brush (a $50 value) for only $35!

Stocking Stuffers

Season-of-Light Season of Light

Perfect for brightening the spirits of the girl on the go, these travel-sized powders illuminate the skin and bestow a healthy glow. This holiday exclusive kit includes Mineral Glow, Marble Powder in Pink and our 3-Piece Travel Brush Set (a $55 value) for only $35!

Sheer Radiance

Sheer-Radiance Give her the look of love in a compact! This glam-to-go kit pairs Pür Radiance with our multitasking Universal Marble Mineral Powder & Bronzer to highlight the skin and give it that year-round sun-kissed glow! Kit includes our 3-Piece Travel Brush Set for expert application. A $55 value, yours for only $35!

These kits are available for a limited time only. SHOP NOW!

Now That's Waterproof

Our Mineral Eye Pencil is Put to the Ultimate Aquatic Test

EyePencil_PolishedStone When we were developing our waterproof Mineral Eye Defining Pencil with Smudger, we tested it in what we thought were extreme real world scenarios—sudden downpours, rainforest-like humidity, sad movie marathons—that sort of thing. Swimming with dolphins (yes, you read correctly) never crossed our minds.
   
However, that’s just what the good people at Glamour.com did when they teamed up with Karissa Reinbold, a dolphin care specialist at the Mirage Hotel & Casino in Las Vegas, to put some their favorite waterproof picks to the ultimate test. Sporting our mineral eye definer in Midnight Sapphire, Karissa dove in (literally) to work with Maverick, a super-smart, super-cute dolphin at the resort’s Dolphin Habitat.
   
"Even after diving in and out of the water and being splashed by dolphins, this eye pencil held up,” Karissa told Glamour.com. “I even hit the gym after work and was impressed that it lasted."
   
On behalf of all of us at Pür Minerals—and anyone who’s ever dreamed of swimming with dolphins—thanks Karissa. If the opportunity ever comes up, we now know the secret to getting that photo finish. (No dolphins were harmed in the making of this story.)

October is National Breast Cancer Awareness Month

Pink_ribbon Breast cancer is the most common cancer in women in the United States and the second leading cause of female cancer death. The American Cancer Society (ACS) expects 192,370 new cases to be diagnosed this year alone. However, for those cases detected early enough, there’s encouraging news—the disease is highly treatable, with over 2.5 million survivors living in the United States today. That’s why we, at Pür Minerals, urge you to get checked and get active in the fight against this malicious disease.

Check Yourself

While regular self-checking is always encouraged, it’s no substitute for clinical screening, which can detect the disease in its earliest (and most treatable) state. In addition the month’s numerous charity and awareness events, October is also host to National Mammography Day. On the third Friday of the month (October 16 for 2009), many radiologists provide free or discounted mammograms. To find a location near you visit the Associated College of Radiology.

Get Active
We all know someone who has been touched by this vicious disease, whether personally or through friends and acquaintances. While there is no known cure for breast cancer, scientific breakthroughs in diagnosis and treatment give hope that one day soon there will be. With so many opportunities to make a difference, there has never been a better time to get active in the fight for a cure. From fundraisers to races and more, find a way to make a difference in your community at the National Breast Cancer Awareness Month website.

FREE GIFTS with Wish List-Worthy Kits!

Color-by-Numbers-and-Gift-B Jumpstart your holiday shopping with perfectly packaged beauty basics. Starting today, purchase any Pür Minerals Kit and receive a FREE satin drawstring bag and a Pür Beauty in Numbers Eye Palette!

SHOP ALL KITS NOW

TreatmentStarterKit_Compone Let’s Get Started Skin Care Kit

Get them started off right with our nourishing trio of skin care essentials. With our Revitalizing Facial Wash, age-defying Skin Perfecting Serum and powerhouse Mineral Moisture Complex, getting (and giving) healthy, radiant-looking skin is as easy as 1-2-3.


StarterKit_allurePür Perfection Starter Kit

Mix, mingle and make heads turn with our mineral makeup starter kit. Featuring Mineral Glow, Universal Marble Powder in Pink and the award-winning 4-in-1 Pressed Mineral Powder with Chisel Brush applicator, this four-piece collection bronzes, brightens and perfects for a no-fuss, flawless complexion.

WhileYouWereOut_Kit While You Were Out

Out with the old and in with the new. Turn back the clock while you sleep with our two-piece anti-aging kit. Gently lift away the look of lines and age spots with Sleep It Off nighttime peel and target redness and inflammation with Give It a Rest skin-calming serum for a truly timeless gift of younger-looking skin.

Valid through 10.31.09 at PurMinerals.com, or while supplies last. This offer cannot be combined with any other Pür Minerals offer or promotion. Not valid on prior purchases. Pür Minerals reserves the right to discontinue or modify this offer at any time.

Balancing Lip and Eye Looks

Ashley_eyeshadowapply Ever notice how some women look overly made up while others seem naturally accentuated? Creating the perfect look truly is a balancing act. When we look at someone’s face, we tend to focus on one feature at a time (usually the eyes or mouth). Hence, one of the biggest—and most common—makeup faux pas is playing up too many features at one time. Pairing dramatic eyes with loud lipstick makes the face look busy and creates a sense of confusion that’s anything but flattering. Even when glamming it up for an after hour get-together or a night on the town, remember that balance is key.

Dramatic Eyes:
Want to be the center of attention even when the lights are low? Make a bold eye statement. Layering bold, smoky hues, like Onyx and Plum Slate, will accentuate eyes well into the p.m. hours. But be sure to complement with a soft lip color. Natural, matte tones—only slightly darker than your lips—bring the focus back to where it should be (the eyes) without creating visual competition. Try Mineral Lip Tint SPF 15 in Sandy Quartz. This neutral, taupe hue suits every skin tone and gives lips a subtle shine with Olive Oil and Mango seed extract.

Bold Lips:
Add a touch of sophistication to your everyday look with a lip colour that “pops.” If you have fair skin, go for glossy, rose tones, like Rose Zircon Pout Plumping Lip Gloss. Medium skin: earthy reds (Red Ruby or Fire Opal Mineral Shea Butter Lipstick). Dark skin: rich wine hues, such as Black Amethyst lipstick. Remember to always balance bold lipstick with understated eyes. A shimmering nude eye shadow base with a sheer white highlight will complement a bold lip color without stealing any of its thunder.

Visit PurMinerals.com for more ways to accentuate your eyes and lips.