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April 2010

Faves, Freebies and Gifts for Mom

For a limited time, spend $20 or more on purminerals.com and receive full-sized beauty favorites FREE! Start with your favorite lip gloss shade and complete the look with our award-winning Triple Impact Mascara and rave-reviewed Live, Love, Laugh trio. The more you spend, the more you get! PLUS, give mom a gift she’s sure to love with Pür’s limited edition Mother’s Day kits. Lip-Gloss-for-$20

Spend $20

Get a FREE Pout Plumping Lip Gloss in your choice of shade (a $16 value)!


Enter code FREE20 at checkout

Lip-Gloss_Mascara-for-$40 Spend $40


Get a FREE Lip Gloss of your choice, plus a Triple Impact Mascara (a $34 value)!


Enter code FREE40 at checkout.


Lip-Gloss_Mascara_LLL-for-$60 Spend $60


Get a FREE Lip Gloss of your choice, a Triple Impact Mascara and a Live, Love, Laugh Specialty Powder Collection (a $74 value) and enjoy free standard shipping!

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Enter code FREE60 at checkout.


PLUS, shop our limited edition kits for colour and skin care must-haves for mom at prices you won’t believe!

Hurry—All offers end 4.30.10. Start shopping!

Pür Minerals Celebrates Earth Day

IStock_000000240452_L2 April 22, 2010 marks the 40th anniversary of Earth Day, a day set aside to raise awareness of the beauty and fragility of the world we all share and address the myriad concerns that threaten it daily. As cities worldwide “go green” with energy-saving initiatives and eco-friendly events, Pür proudly joins the cause, today and every day.

Doing Our Part
Over the past few years, you may (or may not) have noticed that fewer of our products come to you in cardboard cartons (which are inevitably thrown away after opening). Fewer cartons are just part of a larger paper-saving program we’ve adopted at Pür that has helped save hundreds of trees.

How You Can Help
In addition to turning off lights and water when not in use, here are a few simple tips and tricks to reducing your global footprint:

Unplug unused appliances
Cell phone chargers and power adaptors are energy drainers—even when they’re not in use! Keeping them unplugged will help reduce your “phantom energy” consumption.

Use less water
Taking shorter showers and turning off the water while you brush your teeth are easy everyday ways to conserve this precious resource.

Upgrade your light bulbs

Swap out your old incandescent bulbs for newer compact fluorescents (which use about 75 percent less energy) and watch your footprint—and your energy bill—shrink.

Recycle, recycle, recycle
Many of our plastic bottles are recyclable. Just look for the recyclable symbol on the bottom of your skin care favorites like Fulvic Mineral Mist and Mineral Wash.

Has Pollen Got You Bawlin’?

So, I don’t know how everybody across the US is coping with allergy season, but here in Atlanta the pollen is out of control! We’ve had the rainiest winter I’ve ever seen,  and as a result, Shutterstock_3062902spring has most definitely sprung, flinging yellow dust all over my cat, my car and my face.  As I write today, I am staring out the window I can see from my desk, just hoping for rain to wash this mustard monstrosity away.Until then, we have to deal with all the nasty symptoms of seasonal allergies, including my focus point of the day, eye irritation.

Your eyes are the most expressive part of your face, and itchy, watery puffiness is the cosmetic kiss of death to most of us. Then we lose hours of sleep worrying and sniffling over it, adding dark circles to our new, unsightly look. I have been lucky enough to not suffer much from this bio-hazardous, pollen attack, but I had a cold a few weeks ago that had similarly gruesome effects. Sinus pressure made my left eye water constantly, and it was swollen and pink. On top of that, the skin on my face became dry and flaky, after I overdosed on an entire box of tissues. I looked like I was on the brink of death. Is pollen doing this to you? Are your eyes crying for help? IStock_000000048979_L1

So many articles I read about allergy treatments focus on how to get well. That’s fine and dandy, but what about making those red, swollen bloodshot eyes look better in the meantime?

Just like many other minor ailments, the basic regimens for irritated eyes are simple. Drink plenty of water and try to get sufficient sleep. Proper hydration and rest will make you look and feel significantly better. Also, boost-up your vitamin C. I know allergies are not an illness, but vitamin C can still help fight your symptoms, act as a natural antihistamine and help prevent a case of the sniffles from evolving into an infection.

Placing a cold compress over your eyes can reduce inflammation and puffiness. A damp cloth, spa-style cucumber slices, chilled teabags or a cold compress bottle will also do. Be sure to protect your delicate eyes and face with sunscreen and sunglasses while you spend time outdoors. There’s no need to exacerbate your allergy symptoms, and if you’re having an especially hard time dealing with pollen this year, you may want to limit your time outdoors. MineralMelt

Cosmetically, there is much you can do to improve your allergy-stricken eyes. Use a make-upremover every night, like Mineral Melt or Quick Clean, paying especially close attention to your eyelids and lashes. When applying make-up, start with a good moisturizer and eye treatment, like Day Renewal Complex with SPF 20 and Tone-up.

Using a primer or our Mineral Eye Prep that help to neutralize skin EyePrepdiscoloration and make applying eye shadow easier. And remember less is more, especially when your eyes could become agitated from excess make-up. I know allergy season is tough, but don’t let pollen cramp your style and put a damper on this beautiful spring. Soon enough we can toss away the tissues and eye drops and bust-out the bikinis and sun block for summer!

Pür Minerals 4-in-1 featured in Elle magazine

Elle Cover Need a killer look in no time? The beauty experts at Elle have got you covered. In an article titled “Three-Minute Face” in this May’s edition of Elle magazine, a panel of 24 independent beauty experts from L.A. and NYC break down the three beauty must-haves for the chronically rushed.

At the top of the list—Pür Minerals’ 4-in-1 Pressed Mineral Makeup. About the one-minute foundation, concealer, finishing powder and SPF 15 multitasking makeup, the panel praised its “silky-smooth but not greasy” feel and shea butter-infused, paraben-free formula.

4in1_JHancock2_Print-_email Fortified with vitamin E and titanium dioxide—a physical UV blocker—this all-in-one pressed mineral powder creates a flawless finish in just 60 seconds and in three easy steps. Using Pür’s specially designed Chisel Brush, simply dip the brush in the powder, draw circles on the lid of the compact and dust onto face using downward strokes. Dip, draw, dust—it’s that easy!

Honestly, who spends all their time in front of a mirror? (Hey, you’ve got a life.) Get a look that looks like you spent hours on it with Pür Minerals’ one-minute makeup miracle and get on with your life. (Remember, it’s called being “fashionably late” for a reason.)

Get a (Sun-Free) Golden Glow

Last week marked the first time this year that the temperature in Atlanta hit the 80 mark for more than two days in a row. To say that the respite from the cold and rain was a welcomed relief would be an understatement. Within the first few sun-soaked hours, downtown streets and parks swelled to capacity, breaking an unseasonably long bout of cabin fever for a Sun Belt city. As I prepared to join my fellow sun chasers, it hit me that I was looking a bit pale. Alright, really pale. Something had to be done.

Skip the Salon
Self-Tanner Tanning beds scare me. Between the health warnings, urban legends and fear of Jersey Shore comparisons, I’ve developed a healthy mistrust of tanning salons. Fortunately, with the latest generation of self-tanning lotions, getting that sought-after sun-kissed glow is quick, easy and, best of all, natural looking. The award-winning Get a Little by Pür Minerals imparts a healthy touch of color in just one to three days. Free of chemical dyes and formaldehyde, the rave-reviewed sunless tanner darkens the skin quickly and evenly, and at a fraction of the cost of a salon package or ticket to Aruba.

Daily Dose of Color
Mineral_glow_web Everyone expects a bit more color in the spring and summer, but what about the rest of the year? Enter Mineral Glow bronzing powder. Your key to 365 days of summer skin, this pressed mineral powder gives your complexion a healthy-looking hint of color anytime, anywhere. Infused with antioxidants and vitamin E, this golden-toned, lightweight powder nourishes as it illuminates for a pür-ly gorgeous, good-for-your-skin glow.

Enjoy Free Shipping and More!

Get free shipping on all PurMinerals.com orders from now until 4.10.10! Stock up on all your Pür faves and find some springtime inspiration in our Spring 2010 Collection.

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PLUS! A Limited-Time Opportunity from our Sister Brand, Aloette
Looking for a fun, fresh way to earn extra income or start a new career? Start your own Aloette micro-franchise business with $0 down!  Imagine getting paid to share amazing skin care with your friends and family. Work when you want, be your own boss and earn incredible rewards. Sign up today!

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Hurry—Offers end 4.10.10