Catch the Pür Summer Buzz

As we gear up for sun-soaked months ahead, we’re turning up the heat with some of the hottest products around. And from coast to coast, our fans are taking notice. Here’s a glimpse at what Pür faves have got beauty junkies nationwide raving.

Painted Ladies
Beauty reviewer and self-professed “lip gloss fiend” Sheila praised our Pout Plumping Lip Gloss in Spiced Barite, saying, “The texture of the gloss is not what you would traditionally expect — it’s not sticky or tacky feeling at all! I would describe the feel as a liquid lipstick, and was impressed by how it wore throughout the day. Barely budged through drinking, snacking and doing lots of talking! The color, Spiced Barite, is a rosey pink with a silver undertone, and just gorgeous. Based on the color alone, it has earned a place in my regular gloss rotation.”

ALLOY.com
The beauty staff at ALLOY can’t get enough of our 4-in-1 Pressed Mineral Makeup and Colour Correcting Primers. In an article titled “Mineral Foundation Breakdown,” they praised our award-winning duo, saying, “There are different primers to meet your needs (anti-redness, anti-blotchiness, etc.) and the powder foundation adds the flawless touch. This is excellent for girls who want or need full coverage. It's an excellent concealer and looks really great on camera.”

Associated Content
Beauty blogger Emily LOVES our Hot Rocks and Mineral Shea Butter Lipsticks—enough to call them out in her article, “Best Beauty Products of 2010.” Commenting on the Hot Rocks, she said, “This is the coolest blush you have ever used! It literally looks like rocks, and you just swirl your brush in there and apply.” She also revealed that while she normally doesn't wear lipstick, when she does, it's Mineral Shea Butter Lipstick all the way. “It goes on so smooth and feels great on your lips. I like the Rose Garnet and Sheer Citrine.”

Hold It Right There!

Ever got your look just the way you want it only to have Mother Nature rain on your parade? You are not alone. Between the heat and humidity, summer can be pretty unforgiving on hair and makeup. If only there was a way to freeze everything, right at that point of perfection. Say hello to Fulvic Mineral Mist.

Loaded with over 70 essential vitamins, minerals, antioxidants and amino acids, Pür Minerals’ multitasking face and body mist may be the closet thing out there to a beauty pause button. In addition to rapidly rehydrating the skin, this unique formula helps set makeup and tame frizzy hair in an instant. Lightweight and non-greasy, Fulvic Mineral Mist won’t clog pores or weigh down skin or hair, making it perfect for all skin types. Keep it in the fridge for a quick cool down after a hot summer day or in your bag for an on-the-go pick-me-up.

"I spray this over my 4-in-1 foundation if my face feels dry during the day. It doesn't change your makeup and you instantly feel cool and hydrated. On a hot day or if you are having a 'hot flash,' it feels fantastic."
—Pür Fan, Nanaimo, BC

¡Caliente!

I absolutely love spicy food! It all started when I was working for a Cajun restaurant during college. I just couldn’t get enough of the tingly heat that jambalaya, gumbo and those sinful shrimp and grits had to offer. My spicy love affair continues to this day with Thai curry dishes, hot salsas, sushi with wasabi, oysters covered with horseradish, and of course, I add hot sauce to pretty much anything. If you can take the heat, hot peppers, curry powders and horseradish can inspire great recipes. These natural hot shots can add zing and zest to your diet, and they are also a great way to spice-up your meal planning!

Skin Benefits Of Peppers and Chilies
Hot peppers, like habañero, jalapeño, chili, cayenne and serrano, can vary in heat, but they all have daring and delectable benefits. Chilies and peppers are packed with vitamins A and C, and nowadays, Vitamin C is used for more than a case of the sniffles! It helps form collagen and aids in skin repair and healing. Vitamin C also fights free radicals, byproducts of metabolized cells, and it helps guard against ultraviolet rays. Vitamin A restores moisture to dry skin (A deficiency will make skin flakey!), and it also brightens, lightens and reduces sags and discoloration.    

What makes these fiery peppers so spicy is a component called capsaicin, and it brings more than scorching flavor to the table. The hotness  of a pepper is measured by the amount of capsaicin it contains on The Scoville Scale, ranging from low-heat pimentos, to jalapeños in the middle, to habañeros on the super spicy side. Capsaicin is a natural anti-inflammatory and blood thinner, which is helpful when you’re retaining water or feeling swollen. Capsaicin can help fight blood clots and improve circulation, and improved blood flow makes you look and feel healthy and beautiful. It makes your body release endorphins and is also used as a natural pain reliever. Adding peppers to your diet can increase your metabolism and suppress appetite, and I don’t know about you; but I love anything that is tasty and helps me stay fit!

Healing Properties of Curries and Horseradish
Curries are used in Asian cuisines across the continent, and they are absolutely delicious! Curries are actually a blend of many different spices, like turmeric, cumin, cinnamon and black pepper. They are packed with vitamins and minerals, and ironically, these spices are used for stomach troubles and good digestion.  Turmeric, known for its yellow color, is great on eggs and is found in mustards. It has healing properties and helps out damaged skin. Cinnamon is a natural antioxidant that can reduce stress and fight skin infections. Black pepper adds a great kick to many dishes around the world, and it helps break down fat cells. Cumin is also very popular in Middle Eastern and South American dishes, and this ingredient boosts digestion power and is a great source of iron.

Horseradish has to be one of my favorite condiments. I can’t get enough of that blazing prickle in my nose when I eat it. Horseradish and its Japanese counterpart, wasabi, are roots with some serious kick. Though their flavor is intense, the heat does not linger on your tongue nearly as long as when you eat a hot pepper. The spicy sensation deteriorates quickly. Horseradish has anti bacterial properties, and it’s an expectorant, meaning it is great for chest and sinus congestion.  Horseradish and Wasabi are bursting with antioxidants, iron, calcium and vitamin C, and these roots have been used to help fight many minor infections. If horseradish by itself is too hot for you, you can find all kinds of wacky condiment mixes, like horseradish brown mustard, wasabi mayonnaise and spicy cocktail sauce. Adding some healthy excitement to your dinner plate is as easy as strolling down the spice aisle of the grocery store!  Who knew that spices could be the spice of life?

Make Every Day a Wear Red Day

While National Wear Red Day (February 5) has come and gone, you can show your continued support for women’s heart health with Pür Mineral’s Red Ruby Mineral Shea Butter Lipstick. Not only is this matte berry red shade loaded with lip-loving shea butter, aloe vera, jojoba oil, lycopene extract and vitamin E but it also helps to make a difference—with 75% of the proceeds donated to the American Heart Association’s Go Red For Women® movement.

Make a purchase, make a difference and take a stand against heart disease—the no. 1 killer of women in the U.S.

Summertime Girl

2010 Summer Trend Report

Here in Atlanta, it’s already starting to feel like summer—80+ degree temps, sun-soaked days and shorter sleeves and hemlines to match. As cities nationwide gear up for the year’s most carefree, fun-filled season, it’s time to revamp your wardrobe with the hottest looks for the red-hot months ahead. Here’s your pür and simple guide to three top trends you won’t want to miss.

Tribal Prints
This summer, designers from Gucci to Diane von Furstenberg show a taste for the exotic with bold tribal and ethnic print dresses of all shapes and styles. A visual tour de force, this boho-chic look plays well with strappy gladiators and scant accessories that won’t steal its thunder.

Boyfriend Blazers
It’s not often that we’re told to shop a size up, but this summer, that’s exactly what fashionistas are saying, at least when it comes to the boyfriend blazer. Purposefully oversized (implying that it was borrowed from that certain someone), this look works best with rolled up sleeves, shorts and leggings or capris.

The One-Piece
When a look most of us had written off as a fad suddenly resurfaces, we can’t help but take notice. Such is the case of the playsuit/jumpsuit, which enjoyed considerable runway time this season courtesy of Roberto Cavalli, Etro and company. Wear it with a wide, solid color belt for instant bombshell appeal.

May is Skin Cancer Awareness Month

As the sun-soaked days of summer draw near, it’s only appropriate that we turn our attention to one of the most pervasive (and preventable) threats to our health and well-being—skin cancer. Largely caused by overexposure to the sun, instances of skin cancer have increased 350 percent over the past decade and a half, according to the Skin Cancer Foundation. However, for as daunting as that fact may be, there is a silver lining—more people than ever are aware of the danger of UV exposure and are taking the necessary steps to safeguard their skin.

The Basics
Skin cancer can be divided into two basic categories: melanoma and non-melanoma. Of the two, non-melanoma cases are usually easier to treat and considerably less life threatening. Symptoms include irregular growths (such as a lump or mole), unusual discoloration and excessive flaking or peeling. According to the SCF, the total direct cost for treating non-melanoma skin cancers in 2004 was more than $1 billion.

Staying Sun Safe
As the saying goes, an ounce of prevention is worth a pound of cure. Limiting your sun exposure and using a daily moisturizer with an SPF of 15 or more, like Pür Minerals Day Complex SPF 20, can help minimize your risk while keeping your skin soft, smooth and well hydrated. An SPF foundation, like the award-winning 4-in-1 Pressed Mineral Makeup with SPF 15, can further safeguard your skin while creating a flawlessly natural look.

Avoiding the Risks
Next to sun overexposure, tanning beds and other artificial UV sources constitute the biggest skin cancer risk. Nearly 30 million people tanned indoors in the U.S. in 2003, according to the SCF. To achieve the same effect without the harmful UV exposure, try a sunless bronzer like Get a Little. This award-winning self-tanning lotion imparts a natural, bronzed look while nourishing the skin with aloe and vitamin E.

Give Mom a Gift that (Really) Keeps on Giving

May is a busy month. With school wrapping up, vacations being planned (or taken) and warm weather to enjoy, the days have a funny way of flying by. If you’re one of the millions who let Mother’s Day slip under the radar until now, fear not. Pür Minerals has got your last-minute gift alternative to the ubiquitous floral bouquet.

This May 9, give her a gift that really keeps on giving with Pür Minerals Auto Ship. Simply find her favorite products on purminerals.com, click on the Auto Ship icon to sign her up and we’ll do the rest. She’ll get her Pür favorites shipped right to her door every two months and you’ll save up to 20% (not to mention that eleventh hour trip to the mall).

Not sure what to get? Our award-winning 4-in-1 Pressed Mineral Makeup is a sure winner. Available in ten true shades for all skin tones, this multitasking miracle makeup combines her foundation, concealer, finishing powder and SPF 15 in one perfectly portable compact. Don’t forget to include the Chisel Brush for perfect application every time.

Because moms love beauty—pür and simple.

We Have a Pür Prom Winner!

Pür Minerals is proud to announce Morgan M. as the winner of its first ever Pür Prom Makeover Contest! A senior at the Gwinnett School of Mathematics, Science and Technology in Duluth, GA, Morgan and two of her closest friends received a complimentary at-home makeover from Pür professional artist Tamra Compton before arriving at their April 24 prom in high style.

For more promos like this, plus Pür news, tips, offers and more, become a Pür Minerals fan on Facebook.