It’s Pür Love for Women of Color

On Friday, November 5, 2010, Pür Minerals hit the streets of Atlanta to find out what real African American women expect from their makeup.

With women ranging in age from 18 to 54 years, we found that the two most important things are A) the natural look, and B) a foundation that matches their skin tone. Luckily, we were able to prove the pür case in 60 seconds or less. These women were astounded at the results! We were even able to interview a few of the fellas, who told us that they like their women to look natural. For women alike, the choice is a snap. Choose beauty—pür and simple.