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June 2011

Summer at the Drive-In

Atl132 It’s true, car culture and consumer tastes have come a long way since the heyday of the drive-in theater. Between higher gas prices and breakthroughs in surround sound and 3D technology, this patently American pastime has taken a backseat to more modern modes of entertainment. But for those looking for a trip down memory lane, few things capture the essence of raw Americana like an open-air double feature.

Recently, I caught one such double feature with a handful of friends. Of the less than 400 outdoor screens open nationwide, Atlanta’s Starlight Drive-In still shows back-to-back new releases seven days a week. For those picturing rows of family sedans insulated from everything except screen and window speaker, think again. Today’s drive-in takes a page from another iconic pastime, the tailgate, complete with portable grills and coolers packed to the brim. By the time we backed into our space—SUVs have built-in theater seats—the regulars were already flipping burgers and making drinks. We were so busy mixing and mingling that we didn’t even turn on the radio until halfway through the opening credits.

Sure, the picture wasn’t razor sharp and the sound didn’t rattle our seats, but the experience was well worth the price of admission (which, at seven bucks per person, was a steal). And after all, isn’t that what summer is all about? Sharing experiences with friends and loved ones—whether it’s under the sun or after the lights go out.

Blushing Bride Makeup Tips from the Pros

Shutterstock_2113327 Your wedding day is the most important event of your life, so your makeup has to be flawless. However, don’t get carried away with heavy, unnatural-looking cosmetics that will detract from your face. Rather, you should try to accentuate your natural beauty using soft neutral tones in your cheeks and face, with moist lips and lightly dusted eyes that bring out their inherent colors.

Pür Mineral’s 4-in-1 Pressed Mineral Foundation is the perfect starting point for achieving a smooth, flawless complexion. First, wash and moisturize your face, and then apply a light primer, like Pür’s Colour Correcting Primers in Peach or Green, to conceal imperfections and neutralize discolorations. Then, choosing a shade that closely matches your own skin tone, lightly dust the foundation across your face to create a soft, even mask.

You can then use Pressed Mineral Eye Shadow to dust a hint of color across your eyes to enhance the contrast and beauty of those soulful orbs. While the exact shade you use should match your eyes, complexion and dress, we recommend considering Gold Dust, White Opal or Chocolate Topaz for a sparkling, festive look (all available in the Traditional Wedding Kit).

For fabulous lips, try pairing the Moonlit Pearl Mineral Shea Butter Lipstick as an outer coating with just a hint of Pout Plumping Lip Gloss in Rose Opal along the middle of the bottom lip, to create a glistening kiss that’s full and luscious.

And of course no bride’s makeup would be complete without an application of Pür Mineral’s Triple Impact Mascara, which can help to thicken, lengthen and curl the lashes all in one.

It’s All about the Pinkie Pout

Summer fashion is exploding with bright, exciting color, and I am loving the bold, matte, pink lips I’m seeing in ads and on the runway.  It reminds me of one of my favorite 80s cartoons, Jem and the Holograms.  These outrageous, floral shades are impossible to ignore and look great for a night on the town. Here is how to get the look, Pūr and simple: Pink_gypsum_878147000115

Prep your lips with a dab of Mineral Lip Revival, to keep your lips smooth and hydrated. Then sketch along your lip line and fill it in with Pink Gypsum Mineral Lip Pencil. This will help make the color last Glossstick_pinkorchid longer, and it will give it a denser pigmentation. Top it off with the Pink Orchid Petal Pout Gloss Stick, and  voila! You have a pink pout that can rock on for hours! Pair this with a subtle eye color for a youthful and flirty look. 

Summer of Love

February may be the official month of love, but June takes the cake (literally) as far as celebrations go. Whether you’re walking down the aisle or catching the bouquet, you want to look your natural best. Lucky for you, Pür’s got your back, with two NEW kits for every mood, celebration and destination.

Traditional Wedding
Headed to the chapel and need the perfect look? Rich, earthy naturals and warm, toasted pinks add a modern spin on a matrimonial classic. Pairing two of our most versatile eye shadows, in Gold Dust and Chocolate Topaz, with two jewel-toned lip shades, in Moonlit Pearl and Pink Gypsum, our Traditional Wedding Kit (only $60 | $167.50 value) elegantly enhances your features while creating a flawless photo finish that lasts—from the first kiss to the last dance.


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Shop Now | See the Look


Destination Wedding
Trading wedding bells for crashing waves this summer? Embrace the storybook romance of the destination celebration with sweet plums and soft, coral tones. Featuring 10 stay-all-day shades for eyes, lips and cheeks—including the award-winning 4-in-1 pressed Mineral Makeup with SPF 15—our Destination Wedding Kit (only $55 | $160 value) is your secret to a picture perfect look—all day under the sun and all night long.

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Shop Now | See the Look

Mineral Goodness from Pür Minerals

We love when other Pür fans share the love. Recently, Lisa at Beauty Info Zone shared her thoughts on our award-winning 4-in-1 Pressed Mineral Makeup and NEW All Over Glow face and body bronzer. Here’s what she had to say:

Blush_med_878147000475 “Pür Minerals 4-in-1 Pressed Mineral Makeup Foundation with SPF 15 has been a favorite of mine for years. It’s billed as the ‘one minute mineral makeup miracle’, which is completely true.  This is the easiest foundation to apply—just use a flat top chisel brush and sweep it on. Foundation is done in less than a minute, and it looks fabulous. Plus, it provides SPF coverage—another bonus since I am not always vigilant about wearing sunscreen.

What I like about this foundation is it applies so quickly, gives great buildable coverage and doesn’t irritate my skin even when it’s at its most sensitive. While it’s pressed powder, it has a slightly moist texture, so it doesn’t give me the dry look I get from a lot of mineral foundations, which instantly ages me about ten years. The foundation has shea butter and vitamin E in it, so it’s great for dry and oily skin alike.

AllOverGlow Another Pür Minerals product I am loving now is the All Over Glow Face and Body Bronzer. This is HUGE, and it’s just beautiful. It’s a very natural looking bronzer with golden tones [and] has a very subtle golden shimmer. I was a little scared at first thinking it would be too dark, but it goes on softly without the dreaded ‘dirty’ bronzer look.

The Pur Minerals foundation and bronzer are two of my staples in my summer makeup kit. What are some of your summer staples?”  – Lisa

Click here to read the full article.

Summer Snack Shortcuts

To many, Memorial Day is an unofficial start to the summer season. Though June 21st is the true first day of summer, hot weather is already setting in, and with the heat comes delicious treats. It can be hard to resist the temptation of these delectable snacks, especially if you’re still working on your bikini body like I am, so here are a few alternatives to the typical temptations of summertime.

Temptation #1: Ice Cream

Who doesn’t love an ice cream cone on a sunny day? This creamy, sweet dessert takes many of us back to our childhoods. It’s too bad our metabolisms don’t work as fast as when we were youngsters, right? Traditional ice cream is loaded with fat and sugar, making it a bikini body basher.

An Alternative: FroYo 

Organic nonfat frozen yogurt, nicknamed FroYo, is a fun substitute for ice cream with less than half the Shutterstock_990445 calories and sugar. It is well known for having live cultures, which scientists believe boost the immune system, prevent gastrointestinal infection and help improve joint health. It is high in protein, calcium, vitamins and minerals, and at FroYo shops, you can add your own toppings. You can be a bit naughty and add some chocolate or gummy bears, or you can top it off with fruits and nuts.

Temptation #2: Frozen Coffee Drinks

It’s a hot afternoon at work, and a frozen coffee beverage seems like a delightful way to get through that dreadful case of the 2:45s. These drinks are super high in sugar and fat, and some varieties with lots of chocolate, caramel and whipped cream can be worth half a day’s recommended number of calories! Let’s not even think about the dramatic sugar crash that will ensue in an hour.

An Alternative: Iced Coffee

Iced coffee is a fun spin on a regular cup of Joe. It is low in calories, and even if you jazz it up with some skim milk and sugar, it will be much less damaging to your diet than its blended, sugar-laden, fat-filled rival. Iced coffee is also way cheaper than a frozen drink, which keeps your wallet fat and your bum skinny.

Temptation #3: Frozen Cocktails

Shutterstock_2555742 There is no time that makes margaritas, piña coladas and daiquiris more mouthwatering than summertime. June, July, August and September are popular party months, and who doesn’t like to mingle with a fancy-looking drink in hand? Unfortunately, these cocktails are filled with sugary mixers, sweet liquors and lots of fruit juice. The calories add up quickly with these festive drinks.

Alternative: Simple Drinks

Rather than drink a 300+ calorie frozen drink, why not keep it simple? There is no way to make drinking alcohol diet-friendly, but that’s no reason to give up. A glass of white or blush wine has a third of the calories of a mixed drink. You could even make a spritzer, part wine part clear soft drink. If you want liquor, have it with on the rocks with a splash of juice or your favorite soda. No matter what you choose to drink, it is always important to do so responsibly. Shutterstock_1177455

It’s okay to enjoy our favorite summer treats, and moderation is key  to having your ice cream cake and eating it, too. Try to use alternatives when your cravings aren’t too strong, and don’t forget to indulge into healthy summer delicacies, like fresh fruits and veggies. To me, nothing says summer like a perfectly ripe tomato right off the vine, and that is a temptation I will give into any day of the week!

See a Video. Save a Life.

Did you know that in the amount of time it takes to apply your 4-in-1 Makeup, you can learn how to save a life with hands-only CPR? In recognition of CPR Awareness Week, we at Pür Minerals urge you to watch this short video by the American Heart Association’s Go Red For Women® movement. Remember, the life you save could be a loved one.

 

To view in Spanish, click here.