Pür Minerals at Fashion’s Night Out

Each year, Fashion’s Night Out plays host to the biggest names in fashion and beauty. From New York City to Milan to Atlanta, FNO gives everyday shoppers a rare glimpse into the fast-paced world of luxury design, with exclusive runway shows, celebrity appearances and sneak peeks at the hottest, up-and-coming trends.

This year, Pür Minerals takes the stage at Fashion’s Night Out - Atlanta. From 6 – 9 p.m. on September 8, midtown’s Atlantic Station will become Atlanta’s style center, with trend-spotting shoppers and VIPs mixing and mingling over the latest fashion and beauty looks. Pür fans at the event can look forward to personal beauty consultations, special gifts with purchase and a chance to win amazing prizes.

WHAT
Fashion’s Night Out - Atlanta

WHERE
The District at Atlantic Station
(Look for Pür Minerals in the former American Eagle store)

WHEN
September 8, 2011
6:00 p.m. – 9:00 p.m. EST 

 

Click here for more information on Fashion's Night Out - Atlanta.

Vitamin E in Skincare and Makeup

Vitamin E is something you’ll find in nearly every Pür Minerals product. But what about this valuable nutrient makes it so beneficial to the skin? Read on to find out how vitamin E gives your favorite makeup and skincare products a healthy boost.

Antioxidant Powerhouse
Many of the beneficial qualities of vitamin E come from its antioxidant properties. As an antioxidant, vitamin E helps neutralize free radicals that threaten the skin. Free radicals are volatile molecules with unpaired electrons. These molecules can wreak havoc on the skin (and body) by leeching electrons from living cells. Antioxidants like vitamin E help limit potential damage by sacrificing their own electrons to minimize the threat.

Wrinkle Fighter
While wrinkles are unfortunately a natural part of the aging process, external factors—like UV damage and poor diet and lifestyle choices—can hasten and exacerbate their appearance (often called premature aging). Free radicals from unprotected sun exposure, excess alcohol consumption and/or smoking can weaken the skin’s structural support network of collagen and elastin fibers. Vitamin E helps minimize the damage for a firmer, smoother look and feel.

Color Corrector
Like wrinkles, dark spots, freckles and other discolorations are often the result of (or worsened by) free radical damage. Only instead of compromising collagen or elastin, here the unstable molecules affect pigment-producing cells called melanocytes. When damaged, these cells can produce more melanin, or natural pigment, than normal, resulting in dark, irregular spots and patches on the skin. By neutralizing the free radical threat, antioxidants like vitamin E once again limit the severity and spread of visible damage.

Con-ventional Makeup

This Labor Day Weekend, Dragon*Con will once again grace the city of Atlanta. This is one of the biggest multi-media, pop culture, sci-fi, fantasy, gaming, comic, etc conventions in the country, and being a slightly nerdy, anime-watching, fantasy book-reading gamer girl, I am super excited. Like hundreds of con-goers, I plan to dress up. While people spend lots of time and money on extravagant and elaborate costumes, I’ve always thought an amazing costume is a complete waste without proper hair and makeup to match.

However, you don’t need to purchase gobs of costume makeup to be comic couture. The cosmetics you already have in your vanity are more helpful than you think!

Superhero Chic

The natural beauties of comics, video games, fantasy series and cartoons are designed as if they have makeup on. Don’t dress up as Wonder Woman or Princess Leia without any makeup! That’s just wrong! Full skin coverage with a primer and 4-in-1 is a must, plus a bold lash line, beautiful brows, cheek color/ highlight and, of course, lipstick.

Think Outside the Makeup Box

For more wacky effects, get creative with your makeup. Used creatively, the same eye shadow, blush, bronzer, gel liner and lip pencils you normally use for everyday looks can transform into the perfect tools for low to medium intensity costume makeup. If you need to draw a design on your face, add unusual hues to your skin tone or fake a hardcore tan; a little primer (or eye prep) and powder makeup can go a long way.

Eye Pencil

An eyeliner pencil is like a magical makeup wand, and there are tons of ways to utilize it in costume makeup. Bold eyes need a heavy line and perhaps some dramatic tails. Cat costume? Draw some whiskers and a Captivating Cat Eye!  Reinforcing a shadow with eye pencil beneath makes it nearly indestructible, so your design or eye look will last all con long!