Current Affairs

Pür Goes All Out for Wear Red Day

It’s no secret that we’re big on heart health here at Pür Minerals. So when everyone at our Atlanta office heard that today was National Wear Red Day, let’s just say we really took it to ‘heart.’ From heart-shaped headbands to red feather boas to freshly dyed auburn locks (that's right), everyone showed their spirit for a cause close to all our hearts.
429789_10150537095381464_19269341463_9340051_1793523701_n
Did you wear red today? Share your Red Day look with us on Facebook.

February 3 is National Wear Red Day

Shutterstock_1342993Scarlet shoes, crimson cardis and brick red belts—wear ‘em if you’ve got ‘em February 3. That’s because tomorrow is National Wear Red Day. Join Pür Minerals and thousands nationwide as we show our support for women’s heart health. Because red isn’t just for Valentine’s Day; it’s also the color of hope for millions.

Doing Good Never Looked Better
Each year, heart disease claims over 430,000 women in the United States—that’s more than all cancers combined. But thanks to Go Red For Women® and supporters everywhere, we can do something about it. By spreading the word and wearing your heart on your sleeve, you can help raise awareness of the no. 1 killer of American women. It all starts with a gesture.

Join the Wear Red Day® Challenge
All you have to do is ‘like’ Go Red For Women® on Facebook and post a photo of your Wear Red Day outfit. If your photo gets the most ‘likes’, you could win best in show in one of 13 categories. So show your support and get you friends and family to vote. You can also get involved at goredforwomen.org. Learn heart healthy tips, find local events and see what’s being done every day to fight this silent killer.

Meet Atlanta’s Beauty Queen: Pür CEO JuE Wong

JuEprofile
We love it when members of the Pür team make news. So when we heard that our hometown magazine The Atlantan wanted to profile CEO JuE Wong, we were thrilled. Add that she was named Beauty Queen in their “Best of Beauty” section, and we could barely keep our seats. Here’s what Atlanta’s premiere lifestyle magazine had to say about our beloved leader and chief:

 “Poised to set a whole new standard for the beauty biz, Wong has overseen the upgrading of packaging, along with an improved clinical makeup formula that improves the skin.”

In addition to her “creative vision and sense of social responsibility”, The Atlantan also praised Wong’s unwavering commitment to the environment.

“We have deliberately minimized our carbon footprint,” she told the magazine in an interview. “We save up to 2,000 trees a year now.”

On behalf of everyone at Pür, we’re proud of you, JuE!

Golden Globe’s Best and Worst Dressed

IStock_000000067375MediumThe stars were shining last night, as the 69th Golden Globe Awards honored film and television’s best and brightest. And while the ceremony itself was fairly tame (barring the odd expletive from bad boy host Ricky Gervais), the red carpet run-up was anything but. Long considered the dress rehearsal for the Oscars, the Globes are where A-listers show off their more adventuresome—and questionable—tastes, and last night was no exception. Here’s your Golden Globe style sum-up—from the most stunning standouts to our favorite five-star fashion disasters.

The Good
The best of the best goes to Angelina Jolie, whose satin Atelier Versace gown harkened to Hollywood’s Golden Age. A splash of scarlet gave the ivory white number a pop of color which the actress perfectly paired in her lip color. Add the best accessory of all (Brad Pitt), and we have a winner.

The Bad
Alright, while maybe not a fashion catastrophe, Lea Michele’s chrome-treated Marchesa gown definitely flirted with disaster.  The shiny, see-through piece looked like Britney Spears’ Toxic outfit met a Bedazzler. And with so much exposed, it’s lucky the Glee star didn’t suffer a costume malfunction.

The Unspeakable
“Dip dying” may sound more elegant than “tie-dying,” but it doesn’t erase its long and embarrassing history as the color choice of camp leaders and hippies worldwide. That didn’t stop Sarah Michele Gellar, however, from gracing the red carpet in a Smurf-blue gown that resembled a painter’s drop cloth.

Meet Marianna

Miss-teenHave you heard? Pür’s youngest model is a Miss Georgia Teen contestant! On November 19, Marianna Gunther will compete for the top teen crown in the state. With her winning personality and natural good looks, the Kennesaw, Georgia native secured her place when she won Teen Miss North Georgia State Fair in September.  In addition to modeling for Pür, the multitalented teen also interned with us over the summer at our Atlanta office.

As a beauty brand for women of all ages, Pür Minerals is proud to sponsor Marianna’s Miss Teen Journey. Stay tuned for updates, and catch the final result on November 19. For more on Marianna’s fascinating life—she spent the first seven years of her life sailing the Caribbean—read our exclusive interview.

Good luck, Marianna!

October is National Breast Cancer Awareness Month

Pink_ribbon Breast cancer is the most common cancer in women in the United States and the second leading cause of female cancer death. The American Cancer Society (ACS) expects 230,480 women will be diagnosed this year alone. However, for those cases detected early enough, there’s encouraging news—the disease is highly treatable, with over 2.5 million survivors living in the United States today. That’s why we at Pür Minerals urge you to get checked and get active in the fight against this malicious disease.

Get Checked
While regular self-checking is always encouraged, it’s no substitute for clinical screening, which can detect the disease in its earliest (and most treatable) state. In addition the month’s numerous charity and awareness events, October is also host to National Mammography Day. On the third Friday of the month (October 21 for 2011), radiologists often provide free or discounted mammograms.

Get Active
We all know someone who has been touched by this vicious disease, whether personally or through friends and acquaintances. While there is no known cure for breast cancer, scientific breakthroughs in diagnosis and treatment give hope that one day soon there will be. With so many opportunities to make a difference, there has never been a better time to get active in the fight for a cure.

Mercedes Benz Fashion Week Recap

Today marks the final day of the Spring 2012 Mercedes-Benz Fashion Week, and has it been an exciting run! From our spot in the Eva Minge runway show, we caught a first-hand glimpse at what Poland’s leading luxury designer has in store for next year. From crisp graphic prints to ultra modern zippers and TONS of black- and navy-on-cream striping, the nautical theme reigned supreme. In addition to Minge’s ready-to-wear line, the show also unveiled her all-new Eva Minge and ESOTIQ outerwear brand. (You can watch a clip of the new lingerie and swimwear collection here.)

Gomez_Minge Working behind the scenes was Pür Minerals celebrity makeup artist, Jackie Gomez (seen here posing with Minge at the show). Gomez—who’s worked with such A-listers as Marissa Miller, Kerry Washington and Beyoncé Knowles—brought her red carpet style to runway, pairing Minge’s ultrachic outfits with equally sophisticated Pür looks. We can’t get enough of her picture pür-fect style!

Want to know what Jackie used on the show’s runway models? Here’s a short list:

Face
•    Mineral Blush (in Cherry Opal and Diamond Rose)
•    All-Over Glow Face & Body Bronzer
•    Mineral Light
•    Moisture Infusion
•    See No More

Eyes
•    Pressed Mineral Eye Shadow
•    Pür Intensity in Carbon (one of Jackie's favorites)
•    Impact+ Mascara

Lips
•    Mineral Shea Butter Lipstick

(Photo via Getty Images)

Pür at Eva Minge’s 2012 Spring/Summer Show

Saturday, Pür Minerals took to the stage at Eva Minge’s 2012 Spring/Summer Runway Show as part of Mercedes Benz Fashion Week. Poland’s foremost couture designer, Minge (pronounced “Ming-uh”) revealed her edgy new line to a full house in Manhattan’s fashionable Good Units gallery. Working with runway models behind the scenes, celebrity makeup artist Jackie Gomez helped bring Minge's ultrachic vision to life with spotlight-ready Pür looks.

Watch footage from Eva Minge’s 2012 Spring/Summer Show

 

Con-ventional Makeup

This Labor Day Weekend, Dragon*Con will once again grace the city of Atlanta. This is one of the biggest multi-media, pop culture, sci-fi, fantasy, gaming, comic, etc conventions in the country, and being a slightly nerdy, anime-watching, fantasy book-reading gamer girl, I am super excited. Like hundreds of con-goers, I plan to dress up. While people spend lots of time and money on extravagant and elaborate costumes, I’ve always thought an amazing costume is a complete waste without proper hair and makeup to match.

However, you don’t need to purchase gobs of costume makeup to be comic couture. The cosmetics you already have in your vanity are more helpful than you think!

Superhero Chic

The natural beauties of comics, video games, fantasy series and cartoons are designed as if they have makeup on. Don’t dress up as Wonder Woman or Princess Leia without any makeup! That’s just wrong! Full skin coverage with a primer and 4-in-1 is a must, plus a bold lash line, beautiful brows, cheek color/ highlight and, of course, lipstick.

Purshadows Think Outside the Makeup Box

For more wacky effects, get creative with your makeup. Used creatively, the same eye shadow, blush, bronzer, gel liner and lip pencils you normally use for everyday looks can transform into the perfect tools for low to medium intensity costume makeup. If you need to draw a design on your face, add unusual hues to your skin tone or fake a hardcore tan; a little primer (or eye prep) and powder makeup can go a long way.

Eye Pencil

An eyeliner pencil is like a magical makeup wand, and there are tons of ways to utilize it in costume makeup. Bold eyes need a heavy line and perhaps some dramatic tails. Cat costume? Draw some whiskers and a Captivating Cat Eye!  Reinforcing a shadow with eye pencil beneath makes it nearly indestructible, so your design or eye look will last all con long!

 

Your 2011 VMA Recap

Shutterstock_1653830 Last night marked the 28th annual MTV Video Music Awards, and if you weren’t tuned in to the latest hurricane coverage, preseason football or an especially emotional Extreme Home Makeover (we had to keep switching in between commercial breaks), you might have missed it. Never fear, we’ve got your bite-sized recap right here—from the night’s biggest winners to the best dressed and more.

The Biggest Winners
Katy Perry, Lady Gaga and Adele were the night’s biggest winners. In addition to Video of the Year (for “Firework”), Perry shared two awards with Kanye West for their “E.T.” collaboration. Gaga’s “Born This Way” earned the eclectic performer Best Female Video and Best Video with a Message, while Adele’s “Rolling in the Deep” racked up a trio of tech-y and dance awards.

The Best Dressed
Two words: Selena Gomez. The 19-year-old Disney star stepped things up with a breathtaking Julien MacDonald gown that brought it all—black lace, filigreed frills and a hip-hugging, full-length train. At an event known for being flashy, Gomez brought a classic elegance more befitting an Oscar or Grammy appearance. Way to keep it classy!

The Big News
If you haven’t heard already, yes, Beyoncé is expecting. The “Run the World (Girls)” singer showed off her baby bump on the red carpet with hubby Jay-Z and during her live performance of “Love on Top,” where she dazzled (literally) in a purple sequined tuxedo.

What was your favorite VMA moment?
Share it with us below.