Miscellaneous

Pür Goes All Out for Wear Red Day

It’s no secret that we’re big on heart health here at Pür Minerals. So when everyone at our Atlanta office heard that today was National Wear Red Day, let’s just say we really took it to ‘heart.’ From heart-shaped headbands to red feather boas to freshly dyed auburn locks (that's right), everyone showed their spirit for a cause close to all our hearts.
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Did you wear red today? Share your Red Day look with us on Facebook.

February 3 is National Wear Red Day

Shutterstock_1342993Scarlet shoes, crimson cardis and brick red belts—wear ‘em if you’ve got ‘em February 3. That’s because tomorrow is National Wear Red Day. Join Pür Minerals and thousands nationwide as we show our support for women’s heart health. Because red isn’t just for Valentine’s Day; it’s also the color of hope for millions.

Doing Good Never Looked Better
Each year, heart disease claims over 430,000 women in the United States—that’s more than all cancers combined. But thanks to Go Red For Women® and supporters everywhere, we can do something about it. By spreading the word and wearing your heart on your sleeve, you can help raise awareness of the no. 1 killer of American women. It all starts with a gesture.

Join the Wear Red Day® Challenge
All you have to do is ‘like’ Go Red For Women® on Facebook and post a photo of your Wear Red Day outfit. If your photo gets the most ‘likes’, you could win best in show in one of 13 categories. So show your support and get you friends and family to vote. You can also get involved at goredforwomen.org. Learn heart healthy tips, find local events and see what’s being done every day to fight this silent killer.

Try Before You Buy with the Pür & Proven App

PurandprovenEver wish you could see how a product would look on you before you buy it? Well, with Pür’s new app for iPad and iPhone, you can do just that. It might just be the next best thing to your own personal makeup artist.

Simply take a photo of your beautiful self to get started. (You can also select an image from a library of model shots.) Next, with your finger, position the facial coordinates over your eyes and lips. (Don’t worry—it’s a lot easier than it sounds.) Now, you’re ready to add some color.

With Pür & Proven, you have access to Pür Minerals’ entire makeup main line, so go wild! Select the product you want to add, and let the app do the rest. Mix, match and blend shades with ease and fine-tune the intensity with a touch. In no time at all, you’ll be rolling out new looks and even full-face makeovers by the dozen. Best of all, you can share your custom creations with your friends on Facebook or via email.

Ready to get started? Click here to download the app. (Warning: this thing is pretty addictive.)

Meet Atlanta’s Beauty Queen: Pür CEO JuE Wong

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We love it when members of the Pür team make news. So when we heard that our hometown magazine The Atlantan wanted to profile CEO JuE Wong, we were thrilled. Add that she was named Beauty Queen in their “Best of Beauty” section, and we could barely keep our seats. Here’s what Atlanta’s premiere lifestyle magazine had to say about our beloved leader and chief:

 “Poised to set a whole new standard for the beauty biz, Wong has overseen the upgrading of packaging, along with an improved clinical makeup formula that improves the skin.”

In addition to her “creative vision and sense of social responsibility”, The Atlantan also praised Wong’s unwavering commitment to the environment.

“We have deliberately minimized our carbon footprint,” she told the magazine in an interview. “We save up to 2,000 trees a year now.”

On behalf of everyone at Pür, we’re proud of you, JuE!

Happy Holidays from Our Family to Yours

Shutterstock_7024150Sometimes it’s hard to believe the holidays are almost here (especially here in Atlanta, where the temperature is still in the mid-60s). Yet as family and friends gather from near and far, everywhere there is a sense of cheer and wonder. However you celebrate it, we at Pür Minerals wish you a season filled with love, laughter and joy. While the gifts certainly delight, the thing we’re most thankful for is you. You lift our spirits just by being good to yourself and expressing who you are. In short, just by being you. From our family to yours, have a happy, safe and peaceful holiday season.

For All Ye Merry Gentlemen: 3 Gifts He'll Love

Alright, the last thing you want to read about is how close the 25th is and how little time you have left to wrap up your holiday shopping. You don’t “wait till the last minute”; you “wait for the right gift.” We get it, and we totally sympathize (hey, we’ve still got names left on our list too). But if you’re hung up on what to get that special guy, don’t fret. Here are three foolproof gifts he’s sure to love. And the best part—they’re all under $100!

 IpadcaseThe Pad Stash
There are iPad covers, and then there are iPad covers that look straight out of a James Bond movie. The Nau Pad Stash is the latter. Die-cut from wool felt, it gives a distinguished panache to his favorite gadget. Self-standing for easy visibility, it also boasts three slim- line security pockets—two perfectly sized for credit and business cards, plus one passport-sized for the international gentleman. Even the color—Caviar Heather—sounds smooth.

 ESPN 30 for 30 Collector’s Set
30for30This DVD combines two of man’s most primal passions (right after hunting and making fire): sports and history. It’s essential a digital compendium of the biggest sports stories of the past three decades—in other words: the ultimate fan’s bible. From Michael Jordan’s brief baseball career to the Red Sox victory over the Yankees, this 12-disc anthology (you heard that right) brings him over 30 hours of highlights, rare interviews and award-winning commentary.

Hermetus Bottle Opener & Resealer
Beer-bottle-resealerSo it might not be the most glamorous gift, but if you’re looking for that “wow” stocking stuffer, look no further. Everyone knows bottle openers are a dime a dozen. But an opener that can re-seal a frosty brew for future guzzling? That’s a stroke of genius. Made in Germany, the heavy duty Hermetus Bottle Opener features a crimping resealer to keep liquid leftovers fresh, not to mention spill-proof (even when turned upside down).

Would You Wear this Color?

H&MdressToday, Pantone, fashion and design’s benchmark for color standards, revealed 2012’s color of the year: Tangerine Tango. Described as a “spirited reddish orange,” the vibrant shade predicts a wardrobe that’s warm, energetic and full of life. Bold but not over-the-top, Tangerine Tango is a boon for designers for its versatility. Working on hints of next year’s “it” color, many have already started incorporating the vivacious hue into their upcoming lines, including J. Crew and H&M (shown: short brocade dress, $49 at H&M). Many hope the uplifting shade will impart a sense of optimism in the year to come. At the very least, it’s sure to brighten up your look.

Tell us what you think. Will Tangerine Tango be in your 2012 wardrobe?

Victoria’s Secret Fashion Show Airs Tonight

Shutterstock_2475266The Angels are back! The annual Victoria’s Secret Fashion Show airs tonight at 10 p.m. on CBS. Since its inception in 1995, the star-studded event has become a holiday tradition, as synonymous with the season as Macy’s Thanksgiving Day Parade or Black Friday, albeit, not without its share of controversy. Despite being criticized for commercialism and suggestive content, the program drew 9 million viewers last year alone and included performers Akon and Katy Perry, plus supermodel Adriana Lima in the $2 million Bombshell Fantasy Bra.

This year, the lingerie supershow ups the ante with the $2.5 million Fantasy Treasure Bra—an aqua push-up studded with over 3,000 precious stones, including white and yellow diamonds and pearls—as seen on Australian model Miranda Kerr. Guest performers will include Nicki Minaj, Maroon 5 and Kanye West, who will perform a song with Jay-Z off their “Watch the Throne” album.

Will you be watching the 2011 Victoria’s Secret Fashion Show? Let us know.

A Formal Invitation

Philosophy-di-alberta-ferretti-tuxedo-jacke.jpgYou don’t need a formal occasion to enjoy one of this season’s hottest looks. Taking a page from the handbook of classic men’s formal wear, tuxedo-inspired blazers are fall fashion tour de force. If you think he looks good in that dinner jacket, wait till you try it on for yourself.

Pairing a slim, elegant cut with alternating textures—like satin lapels and pockets—a well-fitting tuxedo jacket is an easy way to dress up your workday look or add a couture touch to a night out on the town.

We especially love Tory Burch’s Olivier Wool Gabardine Blazer ($495 at toryburch.com) and this ice white tuxedo jacket from Philosphy di Alberta Feretti ($895 at neiman marcus.com).

Now, that’s Some Serious Eye Candy

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When it comes to makeup, the eyes truly have the most fun. (We have an  entire online app dedicated to the art of those soulful orbs.) With a dazzling kaleidoscope of shadows, liners and more to choose from, shopping for a new eye look is a lot like being a kid in a candy store. Now imagine if, instead of mineral color, you actually used real candy? That’s exactly what eye stylista Diana Mastova did in her latest culinary/cosmetic creation. Using confectionary toppings instead of makeup, Mastova whipped up this scrumptious, eye-stopping look, complete with rock candy blush and party sprinkle lipstick. Hey, we’ve always had a sweet spot for creative eye candy.