Chelsea's Summer Wedding Buzz

Lavish summer weddings are nothing new, but when the price tag reaches a rumored $2 million and the guest list includes Hollywood A-listers and heads of state, it’s got all the makings of a blockbuster event.

For weeks, the media buzz over former first daughter Chelsea Clinton and fiancé Marc Mezvinsky’s pending nuptials has reached a near fever pitch. Mezvinsky, a Goldman Sachs banker, has known Clinton since the two were in their teens. Despite attending Stanford at the same time, it wasn’t until after graduation that the couple became serious.

While the Clinton camp has kept most of the details under wraps, most sources believe that the two will tie the knot on July 31 in Rhinebeck, NY, a small town 90 miles north of New York City. According to New York Times White House correspondent Sheryl Gay Stolberg, planning for the ceremony has been so hush-hush, that the couple’s save-the-dates simply instructed guests to be within NYC driving distance and to await further details.

As for the guest list, reports suggest it may include such high profile celebs as Oprah Winfrey, Barbra Streisand, Steven Spielberg and Ted Turner as well as members of the Clinton’s political inner circle. Estimates put the total number of guests between 400 and 500.

If Rhinebeck is indeed the destination du jour, most experts are certain it will take place at the luxurious Astor Courts mansion, a sprawling Beaux-Arts manor from the turn of the twentieth century. Catering will provide an ample mix of vegan (Chelsea is a vegan) and non-vegan dishes, and the wedding cake is reported to be both vegan and gluten-free.

As for the dress, no one knows for sure what the bride will choose, but those who saw Chelsea exiting Manhattan’s Vera Wang store say to look for the acclaimed designer’s signature look on the way down the aisle.

Pür Minerals 4-in-1 featured in Elle magazine

Need a killer look in no time? The beauty experts at Elle have got you covered. In an article titled “Three-Minute Face” in this May’s edition of Elle magazine, a panel of 24 independent beauty experts from L.A. and NYC break down the three beauty must-haves for the chronically rushed.

At the top of the list—Pür Minerals’ 4-in-1 Pressed Mineral Makeup. About the one-minute foundation, concealer, finishing powder and SPF 15 multitasking makeup, the panel praised its “silky-smooth but not greasy” feel and shea butter-infused, paraben-free formula.

Fortified with vitamin E and titanium dioxide—a physical UV blocker—this all-in-one pressed mineral powder creates a flawless finish in just 60 seconds and in three easy steps. Using Pür’s specially designed Chisel Brush, simply dip the brush in the powder, draw circles on the lid of the compact and dust onto face using downward strokes. Dip, draw, dust—it’s that easy!

Honestly, who spends all their time in front of a mirror? (Hey, you’ve got a life.) Get a look that looks like you spent hours on it with Pür Minerals’ one-minute makeup miracle and get on with your life. (Remember, it’s called being “fashionably late” for a reason.)

Setting the Record Straight on Mineral Makeup

As a company committed to women’s beauty and well-being, nothing is more important to Pür Minerals than the health and safety of our customers.

In a recent segment of The Doctor Oz Show, the editorial staff claimed that loose minerals, such as mica, in mineral makeup posed a health risk despite an admitted lack of any supporting evidence. We’d like to assure the Pür Minerals community that there has been no credible scientific evidence that supports allegations that loose minerals in mineral makeup exist in such quantities as to pose a health threat through inhalation.

However, for those still skeptical of loose minerals, the daytime doctor does support the usage of pressed formulations, like those found in the Pür Minerals line, including our 4-in-1 Pressed Mineral Makeup. By binding pure mineral pigment with skin-nourishing ingredients like shea butter and vitamin E, our pressed mineral powders eliminate Dr. Oz’s loose mineral concerns to put your mind—and body—at ease.

Hot Rocks Featured in Marie Claire!

From pastel pink leggings to banded updos, the ballerina look took center stage on this spring’s runways, according to March's Marie Claire. In an article titled “Ballet Basics,” the fashion and beauty authority laid out the season’s hottest rising stars, singling out Pür Minerals’ Hot Rocks as part of the look du jour.

Pür’s three-dimensional multitasking makeup complements the airy, dance-inspired look perfectly with a warm, luminous blend of petal pink and shimmering pearl pigments. The newest addition to the Pür Rocks line, Hot Rocks carries on the line’s legacy of versatility—offering a variety of shades for lips, eyes and cheeks—and the brand’s promise of beauty, pür and simple.

To apply, dip your brush into the rocks to unlock their pure pigment. Draw circles on the lid of the box and dust onto the skin. Apply to cheeks with a Powder Brush for a soft, subtle glow and to eyes with a Shadow Brush for a vibrant burst of colour. To use as a lipstick, simply choose a shade and draw directly onto lips for the pür-fect pink pout.

Get a Little Wins Natural Health Beauty Award

Pür Minerals’ critically acclaimed self-tanning lotion, Get a Little, received yet another award—this time from NaturalHealthMag.com, the online voice of Natural Health magazine. Recognized as a leading healthy lifestyle guide, Natural Health has been testing beauty products and selecting the best of the best for five years now, with the help of a panel of dermatologists and thousands of voting readers.

Winning the award for Best Self-Tanner, Get a Little continues to wow both the beauty media and the public at large with brilliant results and a health-conscious ethos. This luxurious bronzing lotion imparts a natural, sun-kissed look—never orange or streaky—in just one to three days. Free of chemical dyes and formaldehyde, Get a Little conditions skin with nourishing aloe and vitamin E as it gradually deepens skin tone, leaving the skin radiantly refreshed with a subtle, citrus scent.

Pür Minerals August 2009 Newsletter

Refresh Your Look
With summer on its way out, now is the time to refresh, revitalize and put a new spin on things for the new season. From the latest fall runway trends to the season’s tried-and-true beauty staples, we’ve got the scoop on how to spice things up and add some life to your look—without breaking the bank.

Rejuvenate Your Skin
A smooth transition from summer to fall starts with good skin care. The temperature changes between seasons can take a toll on skin, so it’s a good idea to switch up your beauty regimen and prep for the cooler, drier weather. After months of sun worshipping (tsk-tsk), exfoliating regularly during the fall will help restore clarity and colour to dull, lifeless skin and remove all of the dead skin cells and impurities that can clog pores and cause breakouts. Use a gentle exfoliating scrub like Pür Polish one to two times weekly to encourage new cell growth and follow with a hydrating body crème to lock in moisture. 

Restyle Your Makeup Bag
Restyling your makeup bag with a few key products can help transform your entire look. Add a pop of colour with a vibrant, shimmering lip gloss or turn to a vivid, jewel-toned eyeliner for a fresh, modern take on the classic smoky eye. A departure from fall’s traditionally somber hues of onyx and charcoal, this season’s shades are playful and pigment-rich for a lighter, brighter look with an unmistakable elegance.

Pür Tip: Since your skin tone and texture tend to change slightly from season to season, fall is the perfect time to update your makeup bag with a new foundation. A neutral shade that blends in with your skin tone (test the colour along your jaw line to find your perfect match) will give your complexion that flawless, fresh-faced look.

 Update Your Wardrobe
The anticipation and excitement over new fall fashions is unparalleled by any other season. And with a plethora of new styles to choose from this fall, designers are not disappointing. But just because you’ve got some fabulous options, doesn’t mean you need to go out and get a whole new wardrobe. Instead, select several of the most versatile and wearable trends to incorporate into your existing wardrobe. Invest in a new little black dress—this season’s LBDs are sexy and elegant with a bit of an edge—or retire your tattered fall coat and add a sleek, military-style pea coat to your collection—a top trend for fall. A handful of sophisticated separates that you can mix and match is enough to beef up your wardrobe and help you create a look that’s straight off the runway.

From the Expert
“You don’t need to buy dozens of new products to update your look for fall, just look for multi-purpose makeup and skin care. Try a mechanical pencil that you can use as an eyeliner, lip liner and brow enhancer. Trade in your liquid foundation for a multi-tasking formula that also serves as your powder, concealer and sun protection, such as our 4-in-1 Pressed Mineral Makeup which will also help you achieve fall’s flawless, matte-finish look.” Joli Baker, Pür Minerals President


More Tips for a Fabulous Season

Renew Your ‘Do – Your skin isn’t the only thing that suffers from harsh UV rays. The sun can dry hair out resulting in split ends and bleaching. A short, stylish bob is a great way to revitalize your locks, but if you’re not ready for such a drastic cut, trim off about two inches to keep your hair healthy.

Get into a Routine – The vacation is over—now it’s time to get back into the swing of things. That means getting enough sleep, eating a balanced diet and staying active. This will keep your skin looking radiant and healthy, and help repair any damage that you may have done over the summer.

For expert makeup and skin care advice, sign up for the FREE Pür Minerals monthly E-Newsletter!

Pür Minerals July 2009 Newsletter

Play it Cool
Nothing can ruin your summer fun quite like melting makeup and dehydrated skin. As temperatures creep toward triple digits, all thoughts turn to staying cool. From thirst-quenching skin care to smudge-proof, budge-proof makeup, these beat-the-heat beauty tips will help keep you looking fresh and pretty all summer long.

Shine Control
With sweat glands working overtime, many women suffer from shiny, oily skin and breakouts during the warmer months. Forget the blotting papers—get to the root of the problem and stave off oil slicks with a mattifying gel. Skin mattifiers are designed to regulate oil production and eliminate excess shine with astringent (pore-closing) properties. Those with especially oily or acne-prone skin can also try a pore minimizing serum, such as See No More, to reduce pore size and impart a silky-smooth, shine-free finish.

Waterproof It
When it comes to beach and pool season, waterproof (which also means sweat-proof) makeup is a must. Waterproof eye makeup has come a long way since the days of crumbling, flaking formulas. Today’s products glide on easily and resist bleeding, fading and smudging for stay-all-day colour. You can easily avoid slipping, sliding eyeliner and those dreaded raccoon eyes with waterproof eye pencils and mascara. To further stay-proof your eye makeup, use an eyelid primer such as Mineral Eye Prep. Acting like Velcro for your eye shadow, this long-lasting formula creates a base for shadow to cling to and minimizes creasing for maximum wearability.

Stay Hydrated
Moisturizer is an essential part of your summer survival kit. UV rays have a drying effect on skin, so it’s crucial to replenish lost nutrients with a vitamin-rich day cream. For the ultimate in supple summer skin, choose a daily moisturizer with SPF to protect and condition at once. If oily skin is an issue, opt for an oil-free formula like Mineral Moisture Infusion. This oil-free moisture blast contains aloe and humectants that actually pull moisture from the air to quench skin’s thirst. Stay hydrated throughout the day with a misting spray. Packed with minerals and amino acids, Fulvic Mineral Mist refreshes and binds moisture to skin and hair. Bonus: this intense hydrator also sets makeup and fights frizz.

Prime Time Beauty
Foundation primers only take a few seconds to apply, but they hold makeup in place for hours—not to mention even out skin tone and diminish imperfections for a flawless, airbrushed complexion.

Get a FREE Colour Correcting Primer in Peach or Green with any purchase of $35 or more! $29.50 Value

Choose Peach to neutralize age spots, dark circles and freckles, or Green to minimize acne, rosacea and redness. Enter code PEACH at checkout or GREEN at checkout. Hurry offer ends tonight!

Ask the Expert
“The increased heat and humidity during the summer months can pose a challenge to your beauty routine. It’s important to let your skin breathe. Wear natural, lightweight makeup that’s free of petroleum-based oils, which can lead to clogged pores, shiny skin and breakouts. Most importantly, don’t leave the house without a minimum of SPF 15.” Joli Baker, Pür Minerals President

More Ways to Keep Cool
1. Invest in a chic, floppy beach hat. Not only do oversized straw hats look stylish this season, but they’re a great way to shield skin from the bright sunshine.
2. Bronzer isn’t just for your face. To help absorb excess moisture (i.e. sweat) and give skin a sun-kissed glow, lightly dust a bronzing powder over your arms, legs and décolleté.

For expert makeup and skin care advice, sign up for the FREE Pür Minerals monthly E-Newsletter!

Pür Minerals June 2009 Newsletter

Barely-There Beauty

Summer beauty is all about keeping things light and low maintenance. Let your makeup reflect the carefree feel of the season. From barely-there foundation to shimmery shadows, here are a few tips from Pür Minerals on how to lighten up and rock summer’s chic, less-is-more look.

Sheer Coverage
This season is the best time to let your natural beauty shine through. The last thing you want during the summer is a heavy, pore-clogging foundation that will streak as soon as you walk outside. Ditch the liquids for a pressed foundation (preferably with SPF 15) that you can dust over your face. This will give you the coverage you want, but without weighing down your skin or looking greasy. Play up your fresh-faced look with golden colour on the cheekbones. A semi-transparent bronzing powder like Mineral Glow by Pür Minerals will leave skin looking healthy and refreshed, with just a touch of sun.

Shimmering Lids
Whether in warm or cool shades, shimmering eye shadows provide the perfect accent to your summer glow. Whereas dark, opaque shadows can dull the complexion during the summer, iridescent hues of peach, blue, yellow and lilac capture sunlight from different angles, making eyes appear bigger and brighter. To really make eyes “pop,” use a metallic eyeliner pencil, such as the Pür Minerals Glimmer Pencil in Gold or Silver, as a highlighter—a top trend this season. Apply the colour to the inside corners of your eyes and just beneath the brow bone to give your eye look a sultry, shimmering finish. Only a few short strokes are needed. As with all your summer makeup, a little sparkle goes a long way.

Tinted Lips
To get that beachy, breezy lip look during the summer months, try a translucent lip tint or stain in lieu of your usual lipstick or gloss. Tropical pinks and neutral hues give lips a splash of natural looking summer colour that stays put all day into night. For a soft, stained look, use your finger to dab the colour onto your lips. Keep lips lush and hydrated by choosing a formula with moisturizing ingredients and sun protection. Infused with mango and cocoa butter, Mineral Lip Tint SPF 15 by Pür Minerals imparts a dose of gorgeous, gossamer colour while preventing lips from drying and flaking.     

From the Expert
“If you’re like me, you like to look beautiful and healthy during the summer, without any hassles. Carrying a few multi-tasking products in your beauty bag will help you travel light and touch up your makeup quickly and easily. For example, use an eye pencil that also enhances your eyebrows, or a lip balm that also conditions hands and nails.” Joli Baker, Pür Minerals President

More Summer Beauty Tips

Summer colour should be subtle, and that goes for your self-tanner, too. Here’s how to make the most of your sunless tan.

• Exfoliate (especially knees and elbows) first to make your tan appear more even and last longer.

• Steer clear of formulas with formaldehyde, which can cause irritation and splotchy colouring.

Pür Pick: Get a Little Award-winning, streak-free self-tanning lotion.

NEW! Sandal Season Must-Have
 Get your tootsies in tip-top shape for summer with NEW Happy Feet. This soothing restorative foot treatment gives dry, cracked and calloused feet the royal treatment with cocoa seed butter, shea butter and essential orange oils.

For expert makeup and skin care advice, sign up for the FREE Pür Minerals monthly E-Newsletter!

A Healthy Alternative

Summer Beauty Must-Have: Get a Little

Pür Minerals NEW Get a Little self-tanning lotion recently received a  Health Award from Health magazine for best self-tanner! In the current June issue, the award-winning formula is deemed “streak-free and virtually mistake-proof” by the magazine’s health and beauty experts.

A Health-y alternative to tanning beds and overexposure to UV rays, Get a Little imparts a natural, bronze look—never orange or streaky—while conditioning skin with aloe and vitamin E. This luxurious self-tanning lotion gradually deepens the skin tone in 1-3 days. Best of all, Get a Little has a refreshing citrus scent, unlike traditional tanning products. So what are you waiting for? Go ahead, Get a Little. 

Check out  Pür in the June issue of Health, on stands now!

Pür Minerals May 2009 Newsletter

Look Great at Any Age
Beauty isn’t about a number; it’s about confidence and feeling comfortable in your own skin. Still, who doesn’t want to turn back the hands of time (or at least keep them still!)? We’ve polled our own experts and extracted their beauty secrets for looking your best at any age.

20s
Prevention is crucial in your twenties. If you protect your skin now, your complexion will thank you for years to come. Make sunscreen a part of your daily beauty regimen with SPF lip colour, foundation or moisturizer. When it comes to makeup, less is more. The idea is to enhance your youthful skin, not hide it. Avoid using a thick, liquid foundation and opt instead for sheer, natural looking coverage. Experiment with the latest looks, but stick to wearable trends that suit your personal style.

30s
Your thirties can bring on a variety of stressors due to hormonal changes and work-related tensions. If signs of aging begin to appear around the eyes, turn to professional products like Pür Minerals Re-Vital Eyes Serum for puffy eyes (featured in the Spring issue of Martha Stewart Weddings!) and Intensive Eye Treatment for dark circles. A colour correcting primer will neutralize discolorations (i.e. sunspots and blemishes) so that you can return to the flawless skin of your youth. Keep your makeup light during the day and add a bit of shimmer at night, either on the eyes or lips—but not both. 

40s
As we enter our forties, skin begins to lose elasticity. Stimulating collagen production is central to promoting firmer, healthier skin. Use an at-home, exfoliating peel to increase cellular turnover and reduce wrinkles. Bronzers and brightening powders can also help perk up your complexion and restore skin’s radiant glow. Containing the light-reflecting mineral mica, Pressed Mineral Eye Shadows by Pür Minerals impart a luminous, youthful finish. Taupe, tan and bronze shades are sexy but sophisticated and work well with all skin tones.  

50+
After fifty, hormonal fluctuations and diminished natural reserves can cause the complexion to appear dry or flaky.  An antioxidant-infused moisturizer will not only provide vital hydration, but also assist in rebuilding definition around the forehead, mouth and eyes. Steer clear of makeup products containing skin-drying talc and formaldehyde, which can settle into fine lines and crow’s feet. Look for formulas with moisturizing ingredients like shea butter and vitamin E to nourish and beautify skin.

From the Expert
“I’m a firm believer that beauty has no age limit, but there are steps that every woman can take to look and feel her very best. Beauty is like anything else in life: you get back what you put in. If you maintain healthy habits and use good-for-your-skin products, your skin will show it.” Joli Baker, Pür Minerals President

More Age-Defying Beauty Tips
Improve the quality of your skin and your quality of life.

Exercise Regularly – When you get your heart rate up, you increase circulation to skin cells. Not a runner? Try yoga. It’s proven to reduce stress, which means fewer wrinkles.
Skip the Tanning Bed – In addition to causing deep lines and age spots, the UVA rays used in tanning beds are directly linked to melanoma—the most serious form of skin cancer.
Take Your Vitamins –Load up on foods, dietary supplements and topical beauty products rich in vitamins A, C and E to promote skin health and prevent free radical-induced damage.

GET READY FOR SUMMER WITH MAY SPECIALS!
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