Try Before You Buy with the Pür & Proven App

Ever wish you could see how a product would look on you before you buy it? Well, with Pür’s new app for iPad and iPhone, you can do just that. It might just be the next best thing to your own personal makeup artist.

Simply take a photo of your beautiful self to get started. (You can also select an image from a library of model shots.) Next, with your finger, position the facial coordinates over your eyes and lips. (Don’t worry—it’s a lot easier than it sounds.) Now, you’re ready to add some color.

With Pür & Proven, you have access to Pür Minerals’ entire makeup main line, so go wild! Select the product you want to add, and let the app do the rest. Mix, match and blend shades with ease and fine-tune the intensity with a touch. In no time at all, you’ll be rolling out new looks and even full-face makeovers by the dozen. Best of all, you can share your custom creations with your friends on Facebook or via email.

Ready to get started? Click here to download the app. (Warning: this thing is pretty addictive.)

This Is Where It's App

Alright, it took some convincing, but I’ll finally admit it: the iPhone is pretty cool. After seeing the latest model in action, I was sufficiently impressed. Especially when it came to handling apps.

Google Maps and Angry Birds aside, the number of apps I couldn’t live without are too few to mention. That is, until I played around on Pür Minerals’ own iPürBeauty App.

Here’s the skinny: starting with a photo of yourself (or from the built-in image library), the app first identifies your eyes, lips, cheeks, etc. using sophisticated facial recognition software. It then lets you create a plethora of virtual looks using products from across the brand’s entire makeup collection. Create a winner, and you can save it for a later purchase or share it via email or Facebook. Land a dud, and you can scrap it and start over. This is the ultimate “try it before you buy it” tool.

Remembering how clumsy facial recognition apps used to be (one particularly bad virtual hairstyle program comes to mind immediately), it’s amazing how clear and accurate Pür’s app is. The eye shadow actually covers your eyelids, not your forehead—what a novel concept! And if by chance your image is off, you can readjust the coordinates yourself with just a few screen taps.

Yes, this is one program that definitely makes the “must-have” list. Just watch out—you won’t believe how long your wish list will grow.

To download iPürBeauty, click here.

Introducing the iPür Beauty App!

Ever wanted to try a shadow or lipstick but the closest beauty store wasn’t close enough? With the iPür Beauty App, you can! Sample new shades or mix and match different products for a whole new look—anywhere, any time.

The first handheld application of its kind, iPür Beauty turns your iPhone or iPod touch into a virtual makeup studio with you in the model’s chair. Simply take or upload a photo of yourself (or choose a model from our gallery) and choose the products you want to apply—iPür Beauty’s facial recognition software will keep your application flawless.

Layer on the colors and increase the intensity to dial up the drama. Share with friends on Facebook or locate the nearest retailer to bring your look to life. Giving yourself a makeover has never been easier!

Download the iPür Beauty App today!

Requirements: Compatible with iPhone and iPod touch. Requires iOS 4.0 or later.